{"product_id":"youve-got-8-seconds-communication-secrets-for-a-distracted-world-9780814438305","title":"You've Got 8 Seconds: Communication Secrets for a Distracted World","description":"\u003cp\u003e\u003cstrong\u003eThe average attention span has dropped to 8 seconds. To break through to people, you need to focus on your audience, be slightly different, and deliver with finesse.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eEvery day at work, people do three things: talk, listen, and pretend to listen. Through fast, fun, actionable tips, \u003cem\u003eYou've Got 8 Seconds\u003c\/em\u003e explains what works and what doesn't, what's forgettable and what sticks. With stories, scripts, and examples of good and bad messages, communications expert Paul Hellman reveals three main strategies: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFocus: Design a strong message - then say it in seconds\u003c\/li\u003e\n\u003cli\u003eVariety: Make routine information come alive\u003c\/li\u003e\n\u003cli\u003ePresence: Convey confidence and command attention\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eYou'll discover practical techniques, including the fast-focus method that Hellman uses with leadership teams; how to stand out in the first seconds of a presentation; and 10 actions that spell executive presence.\u003c\/p\u003e\u003cp\u003eWhether pitching a project, giving a speech, selling a product, or just writing an email, \u003cem\u003eYou've Got 8 Seconds\u003c\/em\u003e will make sure you get heard, get remembered, and get results.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003ePaul Hellman consults and speaks internationally on how to excel in high-stakes communications. His columns and advice have appeared in \u003ci\u003eThe New York Times\u003c\/i\u003e, \u003ci\u003eThe Wall Street Journal\u003c\/i\u003e, \u003ci\u003eThe Washington Post\u003c\/i\u003e, CNBC.com, \u003ci\u003eThe Boston Globe's\u003c\/i\u003e online Job Doc column, and on public radio's Marketplace and CNN's Business Unusual. \u003cbr\u003e","brand":"Amacom","offers":[{"title":"Default Title","offer_id":50675063095570,"sku":"9780814438305","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_285f3c42-f130-4b74-81c1-9cc3eb8f7019.jpg?v=1733870911","url":"https:\/\/surprise-castle.myshopify.com\/products\/youve-got-8-seconds-communication-secrets-for-a-distracted-world-9780814438305","provider":"Surprise Castle","version":"1.0","type":"link"}