{"product_id":"your-yoga-business-tools-and-techniques-for-success-9781718207905","title":"Your Yoga Business: Tools and Techniques for Success","description":"The truth is, being a yoga business owner isn't easy. But it is absolutely possible to succeed when you have access to the tools and techniques for success used by close to 1,000 yoga teachers and studio owners who built their successful yoga businesses from the ground up. \u003ci\u003eYour Yoga Business\u003c\/i\u003e gives you the chance to learn exactly what it takes to build real and sustainable growth as a yoga business owner--without having to learn everything the hard way. \u003cp\u003e\u003c\/p\u003e In this one-of-a-kind resource, renowned yoga business expert Ava Taylor shares her insights and real-life experiences to give you an honest look at what it really takes to thrive in today's environment. \u003cp\u003e\u003c\/p\u003e Learn what works--and what doesn't--and apply the insights to your own business and philosophy. You'll find \"homework activities\" in each chapter, supplemented with more than 45 downloadable and customizable business forms available online, to guide you through the process of \u003cul\u003e\n\u003cli\u003e\n\u003cb\u003ereimagining your business\u003c\/b\u003e by envisioning your dreams, telling your story, and crafting your visual identity; \u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003edefining your goods and services\u003c\/b\u003e such as types of sessions, workshops, trainings, immersions, retreats, and products and merchandise; \u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003ebuilding a business plan\u003c\/b\u003e by clarifying your dreams and setting your goals; \u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003erefining your message\u003c\/b\u003e by mastering consistent and courageous marketing; \u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eimplementing your plan\u003c\/b\u003e by creating connections and identifying strategies; and \u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003egetting it done\u003c\/b\u003e by knowing how to be the boss you need to be. \u003c\/li\u003e\n\u003c\/ul\u003e Create the business you've always dreamed of with \u003ci\u003eYour Yoga Business.\u003c\/i\u003e It is your road map to success. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eEarn continuing education credits\/units!\u003c\/b\u003e A continuing education exam that uses this book is also available. It may be purchased separately or as part of a package that includes both the book and exam. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eNote: \u003c\/b\u003eA code for accessing HK\u003ci\u003ePropel\u003c\/i\u003e is included with all print books.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eAva Taylor\u003c\/b\u003e is an avid yogi and a tenacious, creative entrepreneur. \u003cp\u003e\u003c\/p\u003e As the founder of YAMA Talent, Ava optimizes yoga businesses through her ability to strategically discern the strengths and opportunities of her clients and through her understanding of each business owner's unique position in the market. \u003cp\u003e\u003c\/p\u003e She is the go-to strategist for yoga business owners looking to get their businesses to the next level. She is known for clarifying both purpose and direction for her clients and for instilling the confidence needed to get there. \u003cp\u003e\u003c\/p\u003e Her personal mission is to bring the tools of yoga and wellness to communities of all kinds. \u003cp\u003e\u003c\/p\u003e Throughout her career Taylor has collaborated with over 1,000 yoga teachers, studio owners, and brands around the globe. She has transformed what was previously a mom-and-pop industry with a professional infrastructure she pioneered for booking, artist management, and consultation. This earned her a remarkable reputation for helping yoga business owners expand and succeed. \u003cp\u003e\u003c\/p\u003e Taylor is a sought-out contributor in the media, known for having unparalleled market knowledge, access to key players, and the inside track on the latest in data and trends. She holds a degree in intercultural communication from Pepperdine University. She has held senior roles in marketing, operations, and sales as well as running her own business for well over a decade. \u003cp\u003e\u003c\/p\u003e She has been featured in the \u003ci\u003eNew York Times\u003c\/i\u003e and has sat on the board of advisors for the Z Living television network and the Lineage Project. As a Yoga Alliance CEU provider, Ava conducted crisis management during the COVID-19 pandemic and was the lead contributor for the EKA Business Support Services initiative with the Yoga Alliance Foundation. Taylor coproduced the annual yoga garden at the White House during the Obama administration and both of the yoga classes in Central Park with over 10,000 attendees. \u003cp\u003e\u003c\/p\u003e Based in New York City, she travels the world doing yoga with her clients and community as often as she can.\u003cbr\u003e","brand":"Human Kinetics Publishers","offers":[{"title":"Default Title","offer_id":50522539950354,"sku":"9781718207905","price":43.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_aad84e63-aa75-4670-8d5a-bcdb777dd44c.jpg?v=1731116917","url":"https:\/\/surprise-castle.myshopify.com\/products\/your-yoga-business-tools-and-techniques-for-success-9781718207905","provider":"Surprise Castle","version":"1.0","type":"link"}