{"product_id":"your-money-and-your-brain-how-the-new-science-of-neuroeconomics-can-help-make-you-rich-9780743276696","title":"Your Money and Your Brain: How the New Science of Neuroeconomics Can Help Make You Rich","description":"\u003cb\u003eDrawing on the latest scientific research, Jason Zweig shows what happens in your brain when you think about money and tells investors how to take practical, simple steps to avoid common mistakes and become more successful.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eWhat happens inside our brains when we think about money? Quite a lot, actually, and some of it isn't good for our financial health. \u003cp\u003e\u003c\/p\u003eIn \u003ci\u003eYour Money and Your Brain\u003c\/i\u003e, Jason Zweig explains why smart people make stupid financial decisions--and what they can do to avoid these mistakes. Zweig, a veteran financial journalist, draws on the latest research in neuroeconomics, a fascinating new discipline that combines psychology, neuroscience, and economics to better understand financial decision making. He shows why we often misunderstand risk and why we tend to be overconfident about our investment decisions. \u003ci\u003eYour Money and Your Brain\u003c\/i\u003e offers some radical new insights into investing and shows investors how to take control of the battlefield between reason and emotion. \u003cp\u003e\u003c\/p\u003eIn the course of his research, Zweig visited leading neuroscience laboratories and subjected himself to numerous experiments. He blends anecdotes from these experiences with stories about investing mistakes, including confessions of stupidity from some highly successful people. Then he draws lessons and offers original practical steps that investors can take to make wiser decisions. \u003cp\u003e\u003c\/p\u003e Anyone who has ever looked back on a financial decision and said, \"How could I have been so stupid?\" will benefit from reading this book.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eJason Zweig is an award-winning financial journalist whose writing has appeared in\u003ci\u003e The Wall Street Journal\u003c\/i\u003e, \u003ci\u003eMoney\u003c\/i\u003e magazine, \u003ci\u003eTime\u003c\/i\u003e, CNN, and much more. He is the author of several finance books, including \u003ci\u003eYour Money and Your Brain\u003c\/i\u003e and \u003ci\u003eThe Devil's Financial Dictionary\u003c\/i\u003e. He has a BA from Columbia College, where he was awarded a John Jay National Scholarship. He also spent a year studying Middle Eastern history and culture at the Hebrew University in Israel. He lives in New York City. Find out more at JasonZweig.com.\u003cbr\u003e","brand":"Simon \u0026 Schuster","offers":[{"title":"Default Title","offer_id":50635296243986,"sku":"9780743276696","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_26c20226-64e9-42fc-bec1-b922ace69909.jpg?v=1732839780","url":"https:\/\/surprise-castle.myshopify.com\/products\/your-money-and-your-brain-how-the-new-science-of-neuroeconomics-can-help-make-you-rich-9780743276696","provider":"Surprise Castle","version":"1.0","type":"link"}