{"product_id":"your-brains-politics-how-the-science-of-mind-explains-the-political-divide-9781845409210","title":"Your Brain's Politics: How the Science of Mind Explains the Political Divide","description":"\u003cp\u003eAt first glance, issues like economic inequality, healthcare, climate change, and abortion seem unrelated. However, when thinking and talking about them, people reliably fall into two camps: conservative and liberal. What explains this divide? Why do conservatives and liberals hold the positions they do? And what is the conceptual nature of those who decide elections, commonly called the \"political middle\"?\u003c\/p\u003e \u003cp\u003eThe answers are profound. They have to do with how our minds and brains work. Political attitudes are the product of what cognitive scientists call \u003cem\u003eEmbodied Cognition\u003c\/em\u003e -- the grounding of abstract thought in everyday world experience. Clashing beliefs about how to run nations largely arise from conflicting beliefs about family life: conservatives endorse a strict father and liberals a nurturant parent model. So-called \"middle\" voters are not in the middle at all. They are morally biconceptual, divided between both models, and as a result highly susceptible to moral political persuasion.\u003c\/p\u003e \u003cp\u003eIn this brief introduction, Lakoff and Wehling reveal how cognitive science research has advanced our understanding of political thought and language, forcing us to revise common folk theories about the rational voter.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eLakoff, George:\u003c\/i\u003e\u003c\/b\u003e - \u003cp\u003eGeorge Lakoff is Goldman Distinguished Professor Emeritus of Cognitive Science and Linguistics at the University of California, Berkeley. He is a founder of the field of cognitive linguistics and author of many books including \u003cem\u003eThe All New Don't Think of an Elephant!\u003c\/em\u003e (2015 edition) and \u003cem\u003eMoral Politics: How Liberals and Conservatives Think\u003c\/em\u003e (2016, third edition).\u003c\/p\u003e\u003cb\u003e\u003ci\u003eWehling, Elisabeth:\u003c\/i\u003e\u003c\/b\u003e - \u003cp\u003eElisabeth Wehling, Ph.D., is a cognitive scientist at the University of California, Berkeley. She researches political morality using discourse analytical, behavioral, and neuroscience methods and has written several books including \u003cem\u003eThe Little Blue Book\u003c\/em\u003e (2012) together with George Lakoff.\u003c\/p\u003e","brand":"Imprint Academic (Ips)","offers":[{"title":"Default Title","offer_id":50856905081106,"sku":"9781845409210","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_bff21f27-94ac-41ae-988c-9f69623a0a43.jpg?v=1737515069","url":"https:\/\/surprise-castle.myshopify.com\/products\/your-brains-politics-how-the-science-of-mind-explains-the-political-divide-9781845409210","provider":"Surprise Castle","version":"1.0","type":"link"}