{"product_id":"yes-50-scientifically-proven-ways-to-be-persuasive-9781416576143","title":"Yes!: 50 Scientifically Proven Ways to Be Persuasive","description":"Learn how small changes can make a big difference in your powers of persuasion with this \u003ci\u003eNew York Times\u003c\/i\u003e bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life. \u003cp\u003e\u003c\/p\u003eEvery day we\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eNoah Goldstein \u003c\/b\u003eis a protege of Cialdini's. He is an assistant professor at the University of Chicago Graduate School of Business. He earned a Ph.D. in psychology under Robert Cialdini at Arizona State University in 2007, and he has published research with Cialdini in the Journal of Personality and Social Psychology. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eSteve Martin \u003c\/b\u003eis the UK-based co-director of Influence at Work. Prior to joining with Robert Cialdini's consulting group, he held a number of positions in sales, marketing, and management at several blue-chip companies. \u003cp\u003e\u003c\/p\u003eRobert Cialdini is recognized worldwide for his inspired field research on the psychology of influence. He is a \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author. His books, including \u003ci\u003eInfluence\u003c\/i\u003e, have sold more than three million copies in thirty-three languages. Dr. Cialdini is Regents' Professor Emeritus of Psychology and Marketing at Arizona State University and the president and CEO of Influence at Work, an international company that provides keynotes and influence training on how to use the lessons in Dr. Cialdini's books ethically and effectively.\u003cbr\u003e","brand":"Free Press","offers":[{"title":"Default Title","offer_id":50597222973714,"sku":"9781416576143","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_82e6e98b-a8d2-4d13-8d5a-b4e5a68f9392.jpg?v=1732174985","url":"https:\/\/surprise-castle.myshopify.com\/products\/yes-50-scientifically-proven-ways-to-be-persuasive-9781416576143","provider":"Surprise Castle","version":"1.0","type":"link"}