{"product_id":"x-the-experience-when-business-meets-design-9781118456545","title":"X: The Experience When Business Meets Design","description":"\u003cp\u003e\u003ci\u003eWelcome to a new era of business in which your brand is defined by those who experience it. \u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eDo you know how your customers experience your brand today?\u003c\/p\u003e \u003cp\u003eDo you know how they really feel?\u003c\/p\u003e \u003cp\u003eDo you know what they say when you re not around?\u003c\/p\u003e \u003cp\u003eIn an always-on world where everyone is connected to information and also one another, customer experience \u003ci\u003eis\u003c\/i\u003e your brand. And, without defining experiences, brands become victim to whatever people feel and share.\u003c\/p\u003e \u003cp\u003eIn his new book \u003ci\u003eX: The Experience When Business Meets Design\u003c\/i\u003e bestselling author Brian Solis shares why great products are no longer good enough to win with customers and why creative marketing and delightful customer service too are not enough to succeed. In X, he shares why the future of business is experiential and how to create and cultivate meaningful experiences.\u003c\/p\u003e \u003cp\u003eThis isn't your ordinary business book. The idea of a book was re-imagined for a digital meets analog world to be a relevant and sensational experience. Its aesthetic was meant to evoke emotion while also giving new perspective and insights to help you win the hearts and minds of your customers. And, the design of this book, along with what fills its pages, was done using the principles shared within.\u003c\/p\u003e \u003cp\u003eBrian shares more than the importance of experience. You'll learn how to design a desired, meaningful and uniform experience in every moment of truth in a fun way including: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eHow our own experience gets in the way of designing for people not like us\u003c\/li\u003e \u003cli\u003eWhy empathy and new perspective unlock creativity and innovation\u003c\/li\u003e \u003cli\u003eThe importance of User Experience (UX) in real life and in executive thinking\u003c\/li\u003e \u003cli\u003eThe humanity of Human-Centered Design in all you do\u003c\/li\u003e \u003cli\u003eThe art of Hollywood storytelling from marketing to product design to packaging\u003c\/li\u003e \u003cli\u003eApple's holistic approach to experience architecture\u003c\/li\u003e \u003cli\u003eThe value of different journey and experience mapping approaches\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe future of business lies in experience architecture and you are the architect.\u003c\/p\u003e \u003cp\u003eBusiness, meet design.\u003c\/p\u003e \u003cp\u003eX\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eBRIAN SOLIS\u003c\/b\u003e is globally recognized as one of the most prominent thought leaders in business innovation. As a digital analyst, anthropologist, and futurist, he studies disruptive technology and its impact on business and society. More so, he humanizes technology's causal effect to help people see people differently and understand what to do about it. Brian has authored several bestselling books including \u003ci\u003eWhat's the Future of Business (WTF), Engage!\u003c\/i\u003e, and \u003ci\u003eThe End of Business as Usual\u003c\/i\u003e. His blog, BrianSolis.com, is ranked as a leading resource for insights into the future of business, new technology and marketing. He also actively contributes to \u003ci\u003eForbes\u003c\/i\u003e, MarketWatch and \u003ci\u003eAdAge\u003c\/i\u003e.\u003cbr\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":50492374679826,"sku":"9781118456545","price":24.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_8acfe7ca-1a1b-4884-bcea-b4b994c9fc67.jpg?v=1730586047","url":"https:\/\/surprise-castle.myshopify.com\/products\/x-the-experience-when-business-meets-design-9781118456545","provider":"Surprise Castle","version":"1.0","type":"link"}