{"product_id":"writing-to-be-understood-what-works-and-why-9780999624821","title":"Writing to Be Understood: What Works and Why","description":"\u003cp\u003eHave you ever wondered what makes your favorite nonfiction books so compelling, understandable, or enjoyable to read? Those works connect with you, as a reader. This book will help you recognize and apply the methods of your favorite writers to your own writing.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eWriting To Be Understood\u003c\/em\u003e is the thinking writer's guide to effective nonfiction writing techniques, such as: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eUsing analogies effectively to illustrate unseen concepts\u003c\/li\u003e \u003cli\u003eAppealing to the reader's innate curiosity\u003c\/li\u003e \u003cli\u003eAlternating between abstraction and detail in explanations\u003c\/li\u003e \u003cli\u003eBalancing humility with credibility\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eFor each topic, the book combines insights from cognitive science with advice from writers and expert practitioners in fields of psychology, technology, economics, medicine, policy, and more.\u003c\/p\u003e \u003cp\u003eWhether you're an expert trying to communicate with a mainstream audience or a nonfiction writer hoping to reach more people, \u003cem\u003eWriting to be Understood \u003c\/em\u003ewill help you expand the impact of your words.\u003c\/p\u003e\u003cbr\u003e","brand":"Cuesta Park Consulting","offers":[{"title":"Default Title","offer_id":50918002327826,"sku":"9780999624821","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_20f78e9c-2966-4b6c-9413-5cf3792768c8.jpg?v=1738873466","url":"https:\/\/surprise-castle.myshopify.com\/products\/writing-to-be-understood-what-works-and-why-9780999624821","provider":"Surprise Castle","version":"1.0","type":"link"}