{"product_id":"writing-that-works-3rd-edition-how-to-communicate-effectively-in-business-9780060956431","title":"Writing That Works, 3rd Edition: How to Communicate Effectively in Business","description":"\u003cp\u003e\u003cstrong\u003eThe classic guide that helps you communicate your thoughts clearly, concisely, and effectively. Essential for every professional, from entry level to the executive suite, \u003cem\u003eWriting that Works\u003c\/em\u003e includes advice on all aspects of written communication--including business memos, letters, reports, speeches and resumes, and e-mail--and offers insights into political correctness and tips for using non-biased language that won't compromise your message.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eConcise and easy-to-use, \u003cem\u003eWriting that Works\u003c\/em\u003e features an accessible, at-a-glance style, full of bulleted \"tips\" and specific examples of good vs. bad writing.\u003c\/p\u003e\u003cp\u003eWith dozens of samples and useful tips for composition, \u003cem\u003eWriting That Works\u003c\/em\u003e will show you how to improve anything you write: \u003c\/p\u003e\u003cul\u003eE-mails, memos and letters that get read--and get actionProposals, recommendations, and presentations that sell ideasPlans and reports that get things doneFund-raising and sales letters that produce resultsResumes and letters that lead to interviewsSpeeches that make a point\u003c\/ul\u003e\u003cp\u003eAnd much more.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eRoman, Kenneth:\u003c\/i\u003e\u003c\/b\u003e - \u003cp\u003eKenneth Roman, former Chairman and CEO of Ogilvy \u0026amp; Mather Worldwide, is active on corporate and nonprofit boards.\u003c\/p\u003e\u003cb\u003e\u003ci\u003eRaphaelson, Joel:\u003c\/i\u003e\u003c\/b\u003e - \u003cp\u003e Joel Raphaelson, former Executive Creative Director of Ogilvy \u0026amp; Mather Worldwide, lectures on writing.\u003c\/p\u003e","brand":"Collins Reference","offers":[{"title":"Default Title","offer_id":50606442578194,"sku":"9780060956431","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_8d60d073-1088-4ff4-bf01-cff50b270e91.jpg?v=1732294248","url":"https:\/\/surprise-castle.myshopify.com\/products\/writing-that-works-3rd-edition-how-to-communicate-effectively-in-business-9780060956431","provider":"Surprise Castle","version":"1.0","type":"link"}