{"product_id":"writing-for-impact-8-secrets-from-science-that-will-fire-up-your-readers-brains-9781400241484","title":"Writing for Impact: 8 Secrets from Science That Will Fire Up Your Readers' Brains","description":"\u003cp\u003e\u003cstrong\u003eLearn the keys to energizing your writing, engaging readers, and breaking out with influence.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eWhat good will it do to skillfully craft a written argument if you lose your audience? Simple emails, formal reports, blogs, presentations, articles--they need punch to gain influence. Clear structure and logic alone won't do. To engage readers, you need to make mentally stimulating choices in language--choices that electrify your readers' mental hotspots.\u003c\/p\u003e\u003cp\u003eVeteran journalist Bill Birchard reveals the secret of making that happen. He blends the findings from a global cadre of psychologists and neuroscientists with lessons from his long, successful career as a professional writer. In \u003cem\u003eWriting for Impact\u003c\/em\u003e, he details eight potent writing strategies, based on the latest scientific breakthroughs, to give you the power to write faster, win over more people, and earn influence as a thought leader.\u003c\/p\u003e\u003cp\u003eAs a reader, you will: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDiscover the story of recent scientific research that shows how the right language rewards readers mentally, engaging them with hits of dopamine and more.\u003c\/li\u003e\n\u003cli\u003eLearn the eight time-tested writing strategies--strategies you can apply immediately--to become a better, more impactful writer and communicator.\u003c\/li\u003e\n\u003cli\u003eLearn three dozen tactics to hook readers with each strategy, tactics proven to work based on how the brain processes language and meaning.\u003c\/li\u003e\n\u003cli\u003eFind engaging writing examples to illustrate each strategy and inspire you to write with punch that keeps your audience coming back for more.\u003c\/li\u003e\n\u003cli\u003eMaster the eight-part strategic framework step by step, giving yourself a methodical means to develop yourself into a writer who communicates like a pro.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e","brand":"HarperCollins Leadership","offers":[{"title":"Default Title","offer_id":50645922840850,"sku":"9781400241484","price":14.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_958ff53d-5b22-4d89-bc39-f5c91a062533.jpg?v=1733164490","url":"https:\/\/surprise-castle.myshopify.com\/products\/writing-for-impact-8-secrets-from-science-that-will-fire-up-your-readers-brains-9781400241484","provider":"Surprise Castle","version":"1.0","type":"link"}