{"product_id":"writing-creatively-for-work-or-study-easy-techniques-to-engage-your-readers-9781526178459","title":"Writing Creatively for Work or Study: Easy Techniques to Engage Your Readers","description":"\u003cp\u003eA unique guide featuring tips for improving your professional writing through creative formats and techniques. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e Workplace writing doesn't have to be dull. In fact, there's evidence that more creative approaches can capture a reader's interest and increase the accessibility, comprehension and memorability of the most everyday documents. \u003cp\u003e\u003c\/p\u003eWriting creatively for work or study shows you how to apply formats and techniques from creative writing to professional communication. Whether you're creating a business plan, a sales report or terms and conditions, simple principles such as establishing tension, using sensory language and employing well-chosen metaphors can engage a reader's emotions, turning a drab piece of prose into something memorable. At the more inventive end of the scale, documents in the form of novels, comic books or even film scripts can have a dramatic impact and ensure your work makes a lasting impression. \u003cp\u003e\u003c\/p\u003eFeaturing a wealth of real-life examples, plus exercises to help you develop your skills, Writing creatively for work or study proves that writing for work can also be fun.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eHelen Kara is an independent researcher, scholar and author. She is the author of several books, including \u003ci\u003eCreative Research Methods: A Practical Guide \u003c\/i\u003e(2020), and has been teaching creative professional writing to people from a wide variety of occupations and workplaces since 2015.\u003cbr\u003e","brand":"Manchester University Press","offers":[{"title":"Default Title","offer_id":51676098822418,"sku":"9781526178459","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_6f8cc31b-3cd0-4f8e-9543-7d4f5100b3e9.jpg?v=1761042508","url":"https:\/\/surprise-castle.myshopify.com\/products\/writing-creatively-for-work-or-study-easy-techniques-to-engage-your-readers-9781526178459","provider":"Surprise Castle","version":"1.0","type":"link"}