{"product_id":"writing-copy-for-dummies-9780764569692","title":"Writing Copy for Dummies","description":"\u003cb\u003eTips on writing to consumers and business-to-business\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e Create captivating, results-oriented, sales-generating copy\u003cbr\u003e \u003cbr\u003e Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more.\u003cbr\u003e \u003cbr\u003e Discover How To: \u003cbr\u003e * Write compelling headlines and body copy\u003cbr\u003e * Turn your research into brilliant ideas\u003cbr\u003e * Create motivational materials for worthy causes\u003cbr\u003e * Fix projects when they go wrong\u003cbr\u003e * Land a job as a copywriter\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eJonathan Kranz\u003c\/b\u003e is the principal of Kranz Communications, an award-winning writing firm that helps leading agencies tackle their most difficult marketing, advertising, and public relations assignments in numerous consumer and B2B industries.\u003cbr\u003e","brand":"Wiley Publishing","offers":[{"title":"Default Title","offer_id":50514406441234,"sku":"9780764569692","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_bcb37608-51f9-44ee-8dd7-6e57a4e7cbae.jpg?v=1730982145","url":"https:\/\/surprise-castle.myshopify.com\/products\/writing-copy-for-dummies-9780764569692","provider":"Surprise Castle","version":"1.0","type":"link"}