{"product_id":"write-useful-books-a-modern-approach-to-designing-and-refining-recommendable-nonfiction-9781919621609","title":"Write Useful Books: A modern approach to designing and refining recommendable nonfiction","description":"\u003cstrong\u003eThe goal of book marketing is to stop needing to do it\u003c\/strong\u003e\u003cp\u003eLearn how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eScope your book into the world's best solution for a certain type of reader\u003c\/li\u003e\n\u003cli\u003eTest, improve, \u0026amp; iterate your ToC without needing to rewrite anything\u003c\/li\u003e\n\u003cli\u003eDesign a engaging reader experience that makes your book a delight to read\u003c\/li\u003e\n\u003cli\u003eDiscover the hidden analytics of boredom \u0026amp; confusion to identify book-killing problems \u0026amp; make the most of beta readers\u003c\/li\u003e\n\u003cli\u003eTreat marketing as a temporary activity instead of an ongoing obligation by designing a strong recommendation loop\u003c\/li\u003e\n\u003cli\u003eEvaluate which of the four seed marketing options are best-suited for your goals, constraints, \u0026amp; skills\u003c\/li\u003e\n\u003cli\u003eWrite a book that endures \u0026amp; grows for years instead of fading into swift obscurity\u003c\/li\u003e\n\u003cli\u003eBoost long-term growth by optimizing your pricing, platforms, \u0026amp; purchase funnel\u003c\/li\u003e\n\u003c\/ul\u003e\u003cstrong\u003eMost books don't work\u003c\/strong\u003e\u003cp\u003eWriting a nonfiction book is a wonderful project, allowing you to preserve \u0026amp; share the most important things you've ever learned. Plus, a successful book will improve your reputation, your career, your earnings, \u0026amp; the lives of your readers.\u003c\/p\u003e\u003cp\u003eUp until fairly recently, it was possible to receive at least some of these benefits by writing \u003cem\u003eany\u003c\/em\u003e book, regardless of its quality. But today, a million new titles are published per year and it's no longer enough to simply join the pile. Instead, you must create something that is able to stand out \u0026amp; succeed. And the most reliable path toward that goal - especially for an unproven author who lacks a pre-existing audience - is to write a book so startlingly useful that readers can't stop talking about it.\u003c\/p\u003e\u003cp\u003eThis guide proposes a different way of planning, writing, \u0026amp; refining nonfiction, drawn from the hard-won lessons of product designers \u0026amp; entrepreneurs. Applied properly, it leads to books that can grow organically via reader recommendations for many years, without relying on either heavy marketing or a large author platform.\u003c\/p\u003e\u003cp\u003eThe preconceptions about \"writing a book\" are so deeply entrenched that most authors don't even ask themselves whether a better way exists. Which is crazy, because \u003cem\u003ethe normal approach doesn't work!\u003c\/em\u003e For example: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe average NYT nonfiction bestseller loses 95% of its peak sales within a year\u003c\/li\u003e\n\u003cli\u003e70% of traditionally published titles fail to pay out a single dollar in royalties\u003c\/li\u003e\n\u003cli\u003eVanishingly few nonfiction books sell even 500 copies\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThese are not good results, but it doesn't have to be this way.\u003c\/p\u003e\u003cp\u003eBy following a more modern approach, my first two books (2013 \u0026amp; 2019) now do more than $150k\/year in royalties (and growing). You can do it too. It's not easy, but it is reliable \u0026amp; repeatable. And in the normally hit-driven, feast-or-famine world of writing, there's something to be said for reliability.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cstrong\u003eWhat this book is not: \u003c\/strong\u003e\u003cp\u003e\u003cstrong\u003eThis isn't a get-rich-quick scheme.\u003c\/strong\u003e If you want to write a mediocre book the easy way, then you probably want to look elsewhere. \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThis isn't about prose or creativity.\u003c\/strong\u003e I'm assuming that you know how to write a coherent sentence and are able to do the work. Instead, this guide is about understanding how to design, test, and refine nonfiction that succeeds as a long-lasting, high-impact, and recommendable product.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThis isn't a self-publishing guide.\u003c\/strong\u003e The approach in this book applies equally well to both self-published \u0026amp; traditionally published authors. Our focus is on creating the most useful, and most recommendable book possible.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStill not sure?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eHead on over to writeusefulbooks.com to find more resources, samples, and information.\u003c\/p\u003e\u003cbr\u003e","brand":"Useful Books Ltd","offers":[{"title":"Default Title","offer_id":52078070399250,"sku":"9781919621609","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_bcd5787d-e5fe-4f25-8224-1b43fdc83d17.jpg?v=1772527997","url":"https:\/\/surprise-castle.myshopify.com\/products\/write-useful-books-a-modern-approach-to-designing-and-refining-recommendable-nonfiction-9781919621609","provider":"Surprise Castle","version":"1.0","type":"link"}