{"product_id":"write-to-influence-personnel-appraisals-resumes-awards-grants-scholarships-internships-reports-bid-proposals-web-pages-marketing-9780997593020","title":"Write to Influence!: Personnel Appraisals, Resumes, Awards, Grants, Scholarships, Internships, Reports, Bid Proposals, Web Pages, Marketing","description":"\u003cp\u003e\u003cstrong\u003eWinner of 11 national-level awards: \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e2022 Goody Business Book Awards - Winner: Marketing - Communications and PR\u003c\/p\u003e\u003cp\u003e2022 Goody Business Book Awards - Winner: Marketing\/Sales - General\u003c\/p\u003e\u003cp\u003e2022 Goody Business Book Awards - Finalist: Business - Career Success\u003c\/p\u003e\u003cp\u003e2020 eLit Book Awards - Gold Medal: Education\/Academic\/Teaching\u003c\/p\u003e\u003cp\u003e2020 Best Book Award - Finalist: Business: Communications\/Public Relations\u003c\/p\u003e\u003cp\u003e2020 Best Book Award - Finalist: Business: Marketing \u0026amp; Advertising\u003c\/p\u003e\u003cp\u003e2020 Reader's Favorite Award - Honorable Mention: Marketing\u003c\/p\u003e\u003cp\u003e2018 eLit Book Awards - Bronze Medal: Business\/Careers\/Sales\u003c\/p\u003e\u003cp\u003e2017 Next Generation Indie Book Awards - Finalist: Careers\u003c\/p\u003e\u003cp\u003e2017 Best Book Award - Finalist: Careers\u003c\/p\u003e\u003cp\u003e2017 Reader's Favorite Award - Honorable Mention: Occupation\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat readers say: \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e- Your \u003cem\u003eWrite to Influence!\u003c\/em\u003e training ... \u003cstrong\u003eled to increased professional advancement opportunities for countless numbers of service members\u003c\/strong\u003e. -- Lt. Gen. Dana T. Atkins, USAF (Ret), President and CEO, Military Officers of America Association (MOAA)\u003c\/p\u003e\u003cp\u003e- Bass's \"Write to Influence!\" is \u003cstrong\u003ean invaluable resource \u003c\/strong\u003e... The process of drafting effective professional writing projects and then honing them to perfection has \u003cstrong\u003erarely been so inviting or presented with such clarity and enthusiasm\u003c\/strong\u003e. -- Booklife Prize\u003c\/p\u003e\u003cp\u003e- \u003cstrong\u003e\u003cem\u003eWrite to Influence! \u003c\/em\u003eis a gem! \u003c\/strong\u003eAnyone interested in powerful, super-charged writing will appreciate this clear discussion of how to produce attention-grabbing pieces -- D. Donovan, Senior Reviewer, Midwest Book Review \u003c\/p\u003e\u003cp\u003e- This book \u003cstrong\u003eshould be in every professional's library\u003c\/strong\u003e. I heartily recommend \u003cem\u003eWrite to Influence!\u003c\/em\u003e -- Baba Zipkin, Former Senior Counsel, IBM\u003c\/p\u003e\u003cp\u003e- \u003cem\u003eWrite to Influence! \u003c\/em\u003ewill be my go-to-guide for many years to come.\u003cstrong\u003e It is now a must-read reference for all my employees\u003c\/strong\u003e. -- Rick Mix, President and CEO, Cleared Solutions Inc.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePowerful writing changes lives! It's also the lifeblood of successful organizations. \u003c\/strong\u003eIt correlates directly to success -- personal and professional -- and often tips the balance between success and failure. With this book, make every second of the reader's time play to \u003cstrong\u003e\u003cem\u003eyour\u003c\/em\u003e\u003c\/strong\u003e advantage. Chose \u003cstrong\u003e\u003cem\u003eWrite to Influence! \u003c\/em\u003e\u003c\/strong\u003ewhen persuasive writing is paramount to your goals. Learn to: \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e - \u003cstrong\u003eWrite to win\u003c\/strong\u003e with products - clear, concise, and compelling\u003c\/p\u003e\u003cp\u003e - \u003cstrong\u003eExtend your influence\u003c\/strong\u003e -- persuade others to support your cause \u003c\/p\u003e\u003cp\u003e - \u003cstrong\u003eGenerate powerful resumes and input to performance reviews\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e \u003c\/strong\u003e- \u003cstrong\u003eCompete well\u003c\/strong\u003e for contracts, grants, etc.\u003c\/p\u003e\u003cp\u003e - \u003cstrong\u003eDefend budgets and justify additional resources \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e \u003c\/strong\u003e- \u003cstrong\u003eCompose polished, succinct, and effective email\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e \u003c\/strong\u003e- \u003cstrong\u003eNail the essay for college applications\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe second edition includes \u003cstrong\u003e70 new pages\u003c\/strong\u003e, incorporating material from Carla's workshops for government agencies, corporations, private businesses, NGOs, and academia. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eBass, Carla D.:\u003c\/i\u003e\u003c\/b\u003e - \"Carla D. Bass, Colonel, USAF (Ret) is a highly acclaimed speaker and author of the multiple award-winning book Write to Influence! published in Jan 2017, now in its second edition. She served 30 years in the Air Force and another 12 with a federal agency. Throughout her career, Carla wrote hundreds of personnel reviews, award nominations and other competitive packages, talking points, and letters for executive signature. She still composes products sent to the White House and Congress. Carla worked directly with generals, ambassadors, foreign dignitaries, and other senior leaders for whom five minutes was significant. In all instances, each word and every second of their time counted. Carla once transformed her 480-person Air Force unit -- the most losing in the state for professional awards -- into the one to beat. Talented troops were not recognized because supervisors couldn't compose compelling nominations. So, she analyzed her own writing and created a methodology to share it, composed a handbook, developed a workshop, and taught her troops to write ... well! Carla subsequently taught powerful writing to thousands of Air Force members for the next 15 years - to rave reviews. She still receives personal testimonials about her workshops, Because of your handbook and workshop, I was able to ... The stories are in equal measure amazing and gratifying. Carla now teaches interactive, engaging workshops to audiences ranging from professionals in the workplace to high school students - still to rave reviews. She is also an adjunct instructor for the National Intelligence University. Carla's battle cry is, Powerful writing changes lives! Why? It often tips the balance between success and failure. She quickly adds, It's also the lifeblood for successful business! Her clients ... government agencies, corporations, and NGOs ... definitely agree! She is passionate about helping people to help themselves by writing with clarity, focus, and precision. Carla summarizes her message in a single sentence, Powerful writing opens doors to opportunity, personal and professional. Simple as that! Carla and Lynn Reeves, her husband of 30+ years, live in the Virginia countryside with their beloved cocker spaniel, Cash. They have two adult children, Sarah and Eric, happily pursuing their own life adventures.\"","brand":"Gatekeeper Press","offers":[{"title":"Default Title","offer_id":50414637515026,"sku":"9780997593020","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_6953ba22-6de3-402b-9e1c-895bb338ce1b.jpg?v=1729376187","url":"https:\/\/surprise-castle.myshopify.com\/products\/write-to-influence-personnel-appraisals-resumes-awards-grants-scholarships-internships-reports-bid-proposals-web-pages-marketing-9780997593020","provider":"Surprise Castle","version":"1.0","type":"link"}