{"product_id":"worth-it-how-a-million-dollar-pay-cut-and-a-70-000-minimum-wage-revealed-a-better-way-of-doing-business","title":"Worth It: How a Million-Dollar Pay Cut and a $70,000 Minimum Wage Revealed a Better Way of Doing Business","description":"\u003cp\u003eDan Price gained worldwide attention in 2015 when he announced that he was instituting a $70,000 minimum wage at his company, Gravity Payments, and would slash his $1 million salary in order to pay for it. While many praised the decision as a bold step toward combating income inequality in the United States, others vilified Price as a radical socialist whose \"experiment\" was doomed to fail. \u003c\/p\u003e\u003cp\u003eBut behind the headlines and controversy lay a much more nuanced and personal story--a story of an entrepreneur who realized he could no longer claim to be sticking up for his values if he continued to pay his employees anything less than a living wage. How could a business dedicated to helping small businesses succeed fulfill its mission if the people responsible for helping those businesses were struggling to meet their own most basic needs? \u003c\/p\u003e\u003cp\u003eIn this book, Price shares the experiences and events that shaped his decision--from his conservative, Christian upbringing in rural Idaho to the milestones that made him rethink the true purpose of business--and shows how taking a huge risk ultimately helped his company become more resilient and competitive. Calling on leaders to set and execute on their own purpose-driven visions, Price forces readers to question traditional market-centric business wisdom in favor of a more human--and much more sustainable--approach. It's not easy, he argues, but, in the end, the rewards will be worth it.\u003c\/p\u003e\u003cbr\u003e","brand":"Gravity Payments, Inc","offers":[{"title":"Default Title","offer_id":50376707047698,"sku":"9781734157208","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_7cb91e38-0461-4e0e-b40b-810b74b1adc1.jpg?v=1728604604","url":"https:\/\/surprise-castle.myshopify.com\/products\/worth-it-how-a-million-dollar-pay-cut-and-a-70-000-minimum-wage-revealed-a-better-way-of-doing-business","provider":"Surprise Castle","version":"1.0","type":"link"}