{"product_id":"words-that-sell-revised-and-expanded-edition-the-thesaurus-to-help-you-promote-your-products-services-and-ideas-9780071467858","title":"Words That Sell, Revised and Expanded Edition: The Thesaurus to Help You Promote Your Products, Services, and Ideas","description":"\u003cp\u003e\u003cb\u003eMore than 6,000 words and phrases that make the difference between \"yadda-yadda-yadda\" and copy that sells\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eLooking for a better way to say \"authentic?\" \u003ci\u003eWords That Sell\u003c\/i\u003e gives you 57 alternatives. How about \"appealing?\" Take your pick from 76 synonyms. You'll even find more than 100 variations on \"exciting.\" Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eMore than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition \u003c\/li\u003e\n\u003cli\u003eCross-referencing of categories to jump-start creative thinking \u003c\/li\u003e\n\u003cli\u003eA crash course in basic copywriting techniques \u003c\/li\u003e\n\u003cli\u003eHelpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003ci\u003eRoget's\u003c\/i\u003e is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for \u003ci\u003eWords That Sell\u003c\/i\u003e.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFind the perfect words and phrases to win over customers\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eGrabbers that get attention: \u003c\/b\u003e\u003cbr\u003eNo-risk offer * One day only! * No strings attached! * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy...? * Leap into...\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDescriptions and benefits that create appeal: \u003c\/b\u003e\u003cbr\u003eIrresistible * winning * zesty * huggable * satisfying * You'll fall in love with...* Your ticket to... * king-size * Gives you the power * baby-soft *\u003c\/p\u003e\u003cp\u003e\u003cb\u003eClinchers to win over your customer: \u003c\/b\u003e\u003cbr\u003eReap the benefits today * Don't miss out! * No risk now, no risk later! * You can do it!* You be the judge * Send for our free catalog * 100% satisfaction guarantee\u003c\/p\u003e\u003cp\u003e\u003cb\u003eSpecial strategies that seal the deal: \u003c\/b\u003e\u003cbr\u003eFive-star quality * You're worth it * Don't fall for... * We make life easier * You're one of a select few... * discriminating * Your thoughtful gift\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eRichard Bayan\u003c\/b\u003e spent over two decades as an award-winning advertising copywriter and copy chief. He is the author of three other books, including the companion to this book, \u003ci\u003eMore Words That Sell\u003c\/i\u003e.\u003c\/p\u003e\u003cbr\u003e","brand":"McGraw-Hill Companies","offers":[{"title":"Default Title","offer_id":50409594618130,"sku":"9780071467858","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_56add390-6ebf-45ba-97db-feed9a816f98.jpg?v=1729291201","url":"https:\/\/surprise-castle.myshopify.com\/products\/words-that-sell-revised-and-expanded-edition-the-thesaurus-to-help-you-promote-your-products-services-and-ideas-9780071467858","provider":"Surprise Castle","version":"1.0","type":"link"}