{"product_id":"women-who-rise-ambition-motherhood-and-the-right-to-want-more-9781637429143","title":"Women Who Rise: Ambition, Motherhood, and the Right to Want More","description":"\u003cp\u003eWhy do so many new products fail in the market?\u003c\/p\u003e\u003cp\u003eWhat causes schedule and cost overruns?\u003c\/p\u003e\u003cp\u003eHow can products be developed right the first time?\u003c\/p\u003e\u003cp\u003eUnlike books focused solely on speeding development or cutting costs, \u003ci\u003eBlind Spots: Why Product Development Projects Miss Their Targets\u003c\/i\u003e reveals the often-overlooked traps that lead to costly failures and overruns, explains why they happen, and offers practical, actionable ways to avoid them altogether.\u003c\/p\u003e\u003cp\u003eBy the end of this book, readers will understand: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhy unjustified optimism causes many new products to fail and miss their targets.\u003c\/li\u003e\n\u003cli\u003eHow incentives, assumptions, and human behavior drive unrealistic forecasts.\u003c\/li\u003e\n\u003cli\u003eProven steps to identify and prevent failure before it occurs.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eAnd be able to: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDevelop products that truly meet customer needs.\u003c\/li\u003e\n\u003cli\u003eHit market launch dates, budget goals, and performance targets.\u003c\/li\u003e\n\u003cli\u003eStay ahead of projects instead of reacting to crises.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eDrawing on decades of cross-industry experience, Paul Streit shares insights, strategies, and tools you can apply immediately.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eIzquierdo, Rocio Ariela:\u003c\/i\u003e\u003c\/b\u003e - \u003cb\u003eRocio Ariela Izquierdo\u003c\/b\u003e is a political scientist and multilingual researcher from Buenos Aires, Argentina. Now based in Vancouver, Canada, she works at UBC's Sauder School of Business. A former Fulbright Scholar, she has led strategic roles in top business organizations, including AmCham and the Institute for Business Development. Her mission is clear: to help the next generation of women lead with power, purpose, and no compromises.","brand":"Business Expert Press","offers":[{"title":"Default Title","offer_id":51860265271570,"sku":"9781637429143","price":20.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_7e74938c-7172-4bd3-a9ea-e7b92ad5504b.jpg?v=1767782333","url":"https:\/\/surprise-castle.myshopify.com\/products\/women-who-rise-ambition-motherhood-and-the-right-to-want-more-9781637429143","provider":"Surprise Castle","version":"1.0","type":"link"}