{"product_id":"win-at-all-costs-inside-nike-running-and-its-culture-of-deception-9780062917782","title":"Win at All Costs: Inside Nike Running and Its Culture of Deception","description":"\u003cp\u003e\u003cstrong\u003e\"After years of rumors and speculation, Matt Hart sets\u003cbr\u003eout to peel back the layers of secrecy that protected the most powerful coach\u003cbr\u003ein running. What he finds will leave you indignant--and wondering whether\u003cbr\u003eanything in the high-stakes world of Olympic sport has truly changed.\" --Alex\u003cbr\u003eHutchinson, \u003cem\u003eNew York Times\u003c\/em\u003e bestselling author of \u003cem\u003eEndure\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eGame of Shadows\u003c\/em\u003e meets \u003cem\u003eShoe Dog\u003c\/em\u003e in this\u003cbr\u003eexplosive behind-the-scenes look that reveals for the first time the unsettling\u003cbr\u003edetails of Nike's secret running program--the Nike Oregon Project.\u003c\/strong\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIn May 2017, journalist Matt Hart received a USB drive\u003cbr\u003econtaining a single file--a 4.7-megabyte PDF named \"Tic Toc, Tic Toc. . .\".\u003cbr\u003eOpening the file, Hart realized he was in possession of a stolen report\u003cbr\u003eprepared a year earlier by the United States Anti-Doping Agency (USADA) for the\u003cbr\u003eTexas Medical Board as part of an investigation into legendary running coach\u003cbr\u003eAlberto Salazar, a Houston-based endocrinologist named Dr. Jeffrey Brown, and\u003cbr\u003etheir Nike-sponsored runners, including some of the world's best athletes. \u003cbr\u003eThe information Hart received was part of an unfolding story\u003cbr\u003eof deception that began when Steve Magness, an assistant to Salazar, broke the\u003cbr\u003eomertà--the Mafia-like code of silence around performance-enhancing drugs and\u003cbr\u003egray-area tactics among those involved--and alerted the USADA. He was soon\u003cbr\u003efollowed by Olympians Adam and Kara Goucher, who risked their careers to become\u003cbr\u003ewhistleblowers on their former Nike running family in Beaverton, Oregon. They\u003cbr\u003erevealed a cult-like environment where athletes were pushed beyond the bounds of\u003cbr\u003ehuman athletic ability at the expense of competing with integrity: where\u003cbr\u003erunners' declining mental and physical health was neglected while they were\u003cbr\u003eencouraged to misuse supplements and prescription medications with the help of\u003cbr\u003ecomplicit medical professionals. \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003eCombining sports drama and business exposé, \u003cem\u003eWin\u003cbr\u003eat All Costs\u003c\/em\u003e tells the full story of Nike's secretive running program, \u003cbr\u003euncovering a cutthroat corporate culture of systemic cheating, gender\u003cbr\u003ediscrimination, drug misuse, and medical malpractice. Shocking in the extent of\u003cbr\u003eits revelations, \u003cem\u003eWin at All Costs\u003c\/em\u003e opens readers' eyes to the reality\u003cbr\u003ethat rigged competition is widespread and entrenched--even at one of the most\u003cbr\u003eprestigious sports brands in the world. \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eHart, Matt:\u003c\/i\u003e\u003c\/b\u003e - \u003cp\u003eMatt Hart is a freelance journalist whose writing covers sports science, human-powered adventure and exploration, performance-enhancing drugs, nutrition, and evolution. His work has appeared in \u003cem\u003eThe New Yorker, The Atlantic\u003c\/em\u003e, \u003cem\u003eThe New York Times\u003c\/em\u003e, \u003cem\u003eNational Geographic Adventure\u003c\/em\u003e, and \u003cem\u003eOutside \u003c\/em\u003emagazine, among others. His reporting on the investigations into Salazar appeared on the front page, above the fold, of \u003cem\u003eThe New York Times \u003c\/em\u003ein May 2017. In addition to his access to the Gouchers, other sources for the book include former Nike employees, athletes, and coaches; famed sports-scientist and Oregon Project whistleblower Steve Magness; and Olympic marathon gold medalist Frank Shorter, among many others. \u003c\/p\u003e","brand":"Dey Street Books","offers":[{"title":"Default Title","offer_id":51997924720914,"sku":"9780062917782","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_15c16138-5c67-44b4-9803-e79b42df96b2.jpg?v=1770136559","url":"https:\/\/surprise-castle.myshopify.com\/products\/win-at-all-costs-inside-nike-running-and-its-culture-of-deception-9780062917782","provider":"Surprise Castle","version":"1.0","type":"link"}