{"product_id":"why-not-how-to-use-everyday-ingenuity-to-solve-problems-big-and-small-9781422104347","title":"Why Not?: How to Use Everyday Ingenuity to Solve Problems Big and Small","description":"Why Not? is a primer for fresh thinking, for problem-solving with a purpose, for bringing the world a few steps closer to the way it should be. Idealistic? Yes. Unrealistic? According to Why Not? authors Barry Nalebuff and Ian Ayres, no. \u003cp\u003e\u003c\/p\u003eIllustrated with examples from every aspect of life, Why Not? offers techniques which will help you take the things we all see, every day, and think about them in a new way. Great ideas are waiting. Why not be the one to discover them?\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eBarry Nalebuff is the Milton Steinbach Professor of Economics at Yale School of Management. Ian Ayres is the William K. Townsend Professor of Law at Yale Law School.\u003cbr\u003e","brand":"Harvard Business Review Press","offers":[{"title":"Default Title","offer_id":50465545715986,"sku":"9781422104347","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_cbfc359c-6eaa-4ed7-9d34-e819555ae86a.jpg?v=1730112315","url":"https:\/\/surprise-castle.myshopify.com\/products\/why-not-how-to-use-everyday-ingenuity-to-solve-problems-big-and-small-9781422104347","provider":"Surprise Castle","version":"1.0","type":"link"}