{"product_id":"why-does-e-mc2-and-why-should-we-care","title":"Why Does E=mc2?: (And Why Should We Care?)","description":"\u003cb\u003eThe international bestseller: an introduction to the theory of relativity by the eminent physicists Brian Cox and Jeff Forshaw\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e What does E=mc2 actually mean? Dr. Brian Cox and Professor Jeff Forshaw go on a journey to the frontier of twenty-first century science to unpack Einstein's famous equation. Explaining and simplifying notions of energy, mass, and light-while exploding commonly held misconceptions-they demonstrate how the structure of nature itself is contained within this equation. Along the way, we visit the site of one of the largest scientific experiments ever conducted: the now-famous Large Hadron Collider, a gigantic particle accelerator capable of re-creating conditions that existed fractions of a second after the Big Bang. A collaboration between one of the youngest professors in the United Kingdom and a distinguished popular physicist, \u003ci\u003eWhy Does E=mc2?\u003c\/i\u003e is one of the most exciting and accessible explanations of the theory of relativity.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eBrian Cox, OBE, FRS, \u003c\/b\u003e is a Professor of Particle Physics at the University of Manchester and the Royal Society Professor for Public Engagement in Science. His many highly acclaimed BBC television documentaries include, most recently, \u003ci\u003eHuman Universe and Forces of Nature\u003ci\u003e. \u003c\/i\u003e\u003c\/i\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eJeff Forshaw\u003c\/b\u003e is a Professor of Theoretical Physics at the University of Manchester, specializing in the physics of elementary particles. He was awarded the Institute of Physics Maxwell Medal in 1999 for outstanding contributions to theoretical physics.\u003cbr\u003e","brand":"Da Capo Press","offers":[{"title":"Default Title","offer_id":50720703611154,"sku":"9780306818769","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_94eb8d6e-d9ff-484b-bc8d-d3dce090a795.jpg?v=1734674874","url":"https:\/\/surprise-castle.myshopify.com\/products\/why-does-e-mc2-and-why-should-we-care","provider":"Surprise Castle","version":"1.0","type":"link"}