{"product_id":"why-advertising-fails-and-how-to-make-yours-succeed-9781642253467","title":"Why Advertising Fails: And How to Make Yours Succeed","description":"\u003cp\u003e\u003cb\u003eUncover the secrets of properly purposed advertising\u003c\/b\u003e\u003cbr\u003e How often have you spent your money on an ad only for it to fall - at, bringing only a fraction of the results that you dreamed? Unfortunately, this happens far too often. But what's to blame-company leadership, the format for the ad, the product itself? \u003cbr\u003e With \u003ci\u003eWhy Advertising Fails\u003c\/i\u003e, renowned marketer Dan Kennedy answers these questions and more, so you can understand why your advertising dollars are being thrown into a bottomless pit-and what to do to fix it. The key is properly purposed advertising that follows a consistent, measurable plan. And here's the kicker: there's no need to reinvent the wheel. By deploying evergreen content, you can obtain consistent results without wasting energy on brand-new campaigns. \u003cbr\u003e Featuring guest chapters from some of the world's leading marketers, you'll learn what you're getting wrong with your copywriting and messaging, why your campaigns need a Big Idea, and how to build a list of raving fans to systematize your advertising. It's not too late to turn your advertising around and start generating revenue-your business depends on it!\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eKennedy, Dan S.:\u003c\/i\u003e\u003c\/b\u003e - \u003cb\u003eDAN S. KENNEDY\u003c\/b\u003e is a multimillionaire, serial entrepreneur, trusted marketing advisor, famous consultant, and coach, author of the popular No BS book series, legendary copywriter, and well-respected and dynamic speaker. He influences over a million independent business owners through his coaching programs, newsletters, and group meetingsacross the country.","brand":"Advantage Media Group","offers":[{"title":"Default Title","offer_id":50525759144210,"sku":"9781642253467","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_46b0fc95-fb37-4b23-99d4-d022189be21d.jpg?v=1731236288","url":"https:\/\/surprise-castle.myshopify.com\/products\/why-advertising-fails-and-how-to-make-yours-succeed-9781642253467","provider":"Surprise Castle","version":"1.0","type":"link"}