{"product_id":"which-way-is-north-a-creative-compass-for-makers-marketers-and-mystics-9781637744062","title":"Which Way Is North: A Creative Compass for Makers, Marketers, and Mystics","description":"\u003cb\u003eWhere does creativity come from? The answer is unique for each of us--our True North--and this book will help you find yours.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eAs artificial intelligence gains an increasing foothold in our work and our lives, the need to find and maintain our uniquely human creativity is growing more urgent. This guide will ensure that you stay on course as you navigate through the complexity of modern times. It will help you open new pathways to creativity and equip you with tools for your personal and professional journey to becoming a conscious participant in creation. \u003cp\u003e\u003c\/p\u003eThrough a combination of essays, meditations, and memoir, \u003ci\u003eWhich Way Is North \u003c\/i\u003eoffers an illuminating journey into the interior of the human heart and mind, revealing how your inner experience informs who you can be and what you express out in the world. \u003cp\u003e\u003c\/p\u003eIn the course of learning more about your creative potential, you'll learn how to: \u003cbr\u003e\u003cul\u003e\n\u003cli\u003eReliably calm your nerves in order to come up with ideas\u003c\/li\u003e\n\u003cli\u003eDecode the stories the media tells and their effects on viewers\u003c\/li\u003e\n\u003cli\u003ePursue experiences that feed your creative process with purpose\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003eReddit's Global Brand Ambassador and former head of its Creative Strategy agency, KarmaLab, Will Cady counsels top marketers, executives, engineers, and other creatives using the popular modern meditation system he developed to unlock and embrace the powerful ingenuity and intuition needed to navigate today's challenges in art, business, and life. \u003cp\u003e\u003c\/p\u003eWith \u003ci\u003eWhich Way Is North\u003c\/i\u003e as your compass, you'll locate your inner authentic truths and gain an approachable system to transform anxiety into creativity so you can flourish in all your pursuits.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eWill Cady\u003c\/b\u003e, Reddit's Global Brand Ambassadorand founding Head of Creative Strategy, is in aunique position to listen to the real-time needs and concerns of thousands of media-driven communi-ties today, while predicting tomorrow's trends for culture. In his role as strategist, Cady has leveragedhis uniquely blended approach of creativity andmysticism to counsel business leaders towardimpactful, empathetic marketing of powerhousebrands in tech, including Apple, Google, Samsung, T-Mobile, AT\u0026amp;T, and Adobe. He has worked withmajor household brands such as Toyota, LEGO, McDonald's, Chipotle, and Coca-Cola. In addi-tion, he has consulted with entertainment leaders at Netflix, Disney, Amazon Studios, Paramount, and more. Cady has appeared on stage in front ofthousands at SXSW, the Consumer ElectronicsShow, the Cannes Lions International Festival ofCreativity, and The Gathering. In 2020, he wasnamed in \u003ci\u003eAdweek's \u003c\/i\u003e\"Top 50\" 2020, for tech, media, and marketing.\u003cbr\u003e","brand":"Matt Holt","offers":[{"title":"Default Title","offer_id":50554878165266,"sku":"9781637744062","price":20.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_b050661e-7c4a-462d-b287-e30076b0966a.jpg?v=1731725096","url":"https:\/\/surprise-castle.myshopify.com\/products\/which-way-is-north-a-creative-compass-for-makers-marketers-and-mystics-9781637744062","provider":"Surprise Castle","version":"1.0","type":"link"}