{"product_id":"where-good-ideas-come-from-the-natural-history-of-innovation-9781594485381","title":"Where Good Ideas Come from: The Natural History of Innovation","description":"\u003cb\u003eA fascinating deep dive on innovation from the \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author of \u003ci\u003eHow We Got To Now\u003c\/i\u003e and \u003ci\u003eUnexpected Life\u003c\/i\u003e\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eThe printing press, the pencil, the flush toilet, the battery--these are all great ideas. But where do they come from? What kind of environment breeds them? What sparks the flash of brilliance? How do we generate the breakthrough technologies that push forward our lives, our society, our culture? Steven Johnson's answers are revelatory as he identifies the seven key patterns behind genuine innovation, and traces them across time and disciplines. From Darwin and Freud to the halls of Google and Apple, Johnson investigates the innovation hubs throughout modern time and pulls out the approaches and commonalities that seem to appear at moments of originality.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eSteven Johnson\u003c\/b\u003e is the bestselling author of \u003ci\u003eFuture Perfect\u003c\/i\u003e, \u003ci\u003eWhere Good Ideas Come From\u003c\/i\u003e, \u003ci\u003eThe Invention of Air\u003c\/i\u003e, \u003ci\u003eThe Ghost Map\u003c\/i\u003e, and \u003ci\u003eEverything Bad is Good for You\u003c\/i\u003e, and is the editor of \u003ci\u003eThe Innovator's Cookbook\u003c\/i\u003e. He is the founder of a variety of influential websites and writes for \u003ci\u003eTime\u003c\/i\u003e, \u003ci\u003eWired\u003c\/i\u003e, \u003ci\u003eThe\u003c\/i\u003e \u003ci\u003eNew York Times\u003c\/i\u003e, and \u003ci\u003eThe Wall Street Journal\u003c\/i\u003e. He lives in Marin County, California, with his wife and three sons.\u003cbr\u003e","brand":"Riverhead Books","offers":[{"title":"Default Title","offer_id":50614348906770,"sku":"9781594485381","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_5154b134-e1fd-4823-9486-529908b9c391.jpg?v=1732440306","url":"https:\/\/surprise-castle.myshopify.com\/products\/where-good-ideas-come-from-the-natural-history-of-innovation-9781594485381","provider":"Surprise Castle","version":"1.0","type":"link"}