{"product_id":"what-to-say-to-get-your-way-the-magic-words-that-guarantee-better-more-effective-communication-9780312580841","title":"What to Say to Get Your Way: The Magic Words That Guarantee Better, More Effective Communication","description":"\u003cp\u003e\u003cb\u003eA snappy book of simple conversational swaps that reveals how to talk so everyone will listen \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eWords matter. They can inform, soothe, sting, reverberate, and leave scars. And the wrong words can turn off--literally-- the listener, transforming what should be an exchange of information, feelings, and ideas into dead air time. So many of our dialogues with others are like scripts--we say the same things, ask the same questions, react in the same ways, and get the same (predictably bad) responses. Our verbal interactions with others often illustrate that famous definition of insanity: doing the same thing over and over and expecting a different response. \u003cp\u003e\u003c\/p\u003eWith quick-take visuals and a smart sense of how human beings really talk to each other, \u003ci\u003eWhat to Say to Get Your Way: The Magic Words That Guarantee Better, More Effective Communication \u003c\/i\u003ecan turn dead air time into something productive. It's a simple, effective toolbox that will train anyone to say what he means effectively and powerfully.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eJOHN BOSWELL is a book packager, writer, and business expert who has used his verbal powers of persuasion to create and sell over 200 titles since 1972, many of them bestsellers such as \u003ci\u003eFrench for Cats, The First Family Paper Doll\u003c\/i\u003e \u003ci\u003eand Cut-Out Book\u003c\/i\u003e and the 365 Ways to Cook series. He lives in New York City.\u003c\/p\u003e\u003cbr\u003e","brand":"St. Martin's Press","offers":[{"title":"Default Title","offer_id":50477250314514,"sku":"9780312580841","price":25.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_cf47c306-5a21-45a7-8038-d14643c61bd1.jpg?v=1730260682","url":"https:\/\/surprise-castle.myshopify.com\/products\/what-to-say-to-get-your-way-the-magic-words-that-guarantee-better-more-effective-communication-9780312580841","provider":"Surprise Castle","version":"1.0","type":"link"}