{"product_id":"what-is-lego-9780593092941","title":"What Is LEGO?","description":"\u003cb\u003eFind out how these fun, stackable blocks became the most popular toys in the world.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eThe LEGO toy company was founded in 1934 by a Danish carpenter who loved making wooden pull toys. From its humble beginnings, the company has lived up to its name--which comes from the Danish phrase meaning to always \"play well\"--encouraging children to use their imagination and build whatever they can dream up. \u003cp\u003e\u003c\/p\u003eIn this book, author Jim O'Connor describes how a simple concept--small plastic bricks that snap together--morphed into a cultural phenomenon.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eJim O'Connor has written several books for Who HQ, including \u003ci\u003eWhat Is Rock and Roll?\u003c\/i\u003e, \u003ci\u003eWhat Was Pompeii?\u003c\/i\u003e, \u003ci\u003eWhat Was the Battle of Gettysburg?\u003c\/i\u003e, and \u003ci\u003eWhat Were the Twin Towers?\u003c\/i\u003e He lives in New York City.\u003cbr\u003e","brand":"Penguin Young Readers Group","offers":[{"title":"Default Title","offer_id":50591159714066,"sku":"9780593092941","price":5.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_007f4726-dc52-4982-a568-0a5276e88213.jpg?v=1732085750","url":"https:\/\/surprise-castle.myshopify.com\/products\/what-is-lego-9780593092941","provider":"Surprise Castle","version":"1.0","type":"link"}