{"product_id":"what-great-brands-do-9781118611258","title":"What Great Brands Do","description":"\u003cb\u003eDiscover proven strategies for building powerful, world-class brands\u003c\/b\u003e \u003cp\u003eIt's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built--and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's \u003ci\u003eWhat Great Brands Do\u003c\/i\u003e teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eReveals the seven key principles that the world's best brands consistently implement\u003c\/li\u003e \u003cli\u003ePresents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands\u003c\/li\u003e \u003cli\u003eProvides tools and strategies that organizations can start using right away\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eFilled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, \u003ci\u003eWhat Great Brands Do\u003c\/i\u003e is an essential blueprint for launching any brand to meteoric heights.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eDenise Lee Yohn\u003c\/b\u003e is an in-demand consultant and speaker with more than twenty-five years of experience helping organizations take their brands to new heights. She developed her innovative brand-building philosophy while working with such companies as Burger King, Frito-Lay, Land Rover, and Sony. An influential writer and speaker, Yohn has contributed to outlets such as the \u003ci\u003eNew York Times, \u003c\/i\u003e the \u003ci\u003eWall Street Journal, \u003c\/i\u003e and the \u003ci\u003eHarvard Business Review, \u003c\/i\u003e and her powerful speeches regularly inspire business leaders around the country. \u003c\/p\u003e\u003cp\u003eTo learn more, please visit \u003cb\u003ewww.deniseleeyohn.com\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Jossey-Bass","offers":[{"title":"Default Title","offer_id":50914129019154,"sku":"9781118611258","price":20.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_d1167792-963a-4796-92c6-778748d3869e.jpg?v=1738806510","url":"https:\/\/surprise-castle.myshopify.com\/products\/what-great-brands-do-9781118611258","provider":"Surprise Castle","version":"1.0","type":"link"}