{"product_id":"what-chinese-want-9781137278357","title":"What Chinese Want","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eWhat Chinese Want \u003c\/i\u003eprovides a sweeping look at contemporary Chinese consumer behavior, how its cultural influences separate it from the West, and how marketers and businesses can harness the natural strengths of this age-old civilization to succeed there.\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003eToday, most Americans take for granted that China will be the next global superpower. But despite the nation's growing influence, the average Chinese person is still a mystery - or, at best, a baffling set of seeming contradictions - to Westerners who expect the rising Chinese consumer to resemble themselves. Here, Tom Doctoroff, the guiding force of advertising giant J. Walter Thompson's (JWT) China operations, marshals his 20 years of experience navigating this fascinating intersection of commerce and culture to explain the mysteries of China. He explores the many cultural, political, and economic forces shaping the twenty-first-century Chinese and their implications for businesspeople, marketers, and entrepreneurs - or anyone else who wants to know what makes the Chinese tick. Dismantling common misconceptions, Doctoroff provides the context Westerners need to understand the distinctive worldview that drives Chinese businesses and consumers, including: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e- Why family and social stability take precedence over individual self-expression and the consequences for education, innovation, and growth;\u003cbr\u003e- Their fundamentally different understanding of morality, and why Chinese tolerate human rights abuses, rampant piracy, and endemic government corruption; and\u003cbr\u003e- The long and storied past that still drives decision making at corporate, local, and national levels. \u003cp\u003e\u003c\/p\u003eChange is coming fast and furious in China, challenging not only how the Western world sees the Chinese but how they see themselves. From the new generation's embrace of Christmas to the middle-class fixation with luxury brands; from the exploding senior demographic to what the Internet means for the government's hold on power, Doctoroff pulls back the curtain to reveal a complex and nuanced picture of a fascinating people whose lives are becoming ever more entwined with our own.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eTom Doctoroff is the North Asia Area Director and Greater China CEO for J. Walter Thompson (JWT), the author of \u003ci\u003eBillions\u003c\/i\u003e, and a leading authority on marketing in China and Chinese consumer culture. He has appeared regularly on CNBC, NBC, Bloomberg, and National Public Radio and has been featured in the \u003ci\u003eFinancial Times, Business Week\u003c\/i\u003e, \u003ci\u003eThe Wall Street Journal \u003c\/i\u003eand \u003ci\u003eThe New York Times \u003c\/i\u003eamong others. He is also a columnist for the \u003ci\u003eChina Economic Review \u003c\/i\u003eand the Chinese magazine \u003ci\u003eGlobal Entrepreneur\u003c\/i\u003e. Doctoroff is the recipient of the Magnolia Government Award, the highest honor given by the Shanghai municipal government to expatriates, and was selected to be an official torchbearer for the Beijing 2008 Olympics.\u003cbr\u003e","brand":"St. Martin's Griffin","offers":[{"title":"Default Title","offer_id":51890456527122,"sku":"9781137278357","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_ea0db4a2-4388-4e3d-9f56-e152df4de318.jpg?v=1768305353","url":"https:\/\/surprise-castle.myshopify.com\/products\/what-chinese-want-9781137278357","provider":"Surprise Castle","version":"1.0","type":"link"}