{"product_id":"what-a-unicorn-knows-how-leading-entrepreneurs-use-lean-principles-to-drive-sustainable-growth-9781637742815","title":"What a Unicorn Knows: How Leading Entrepreneurs Use Lean Principles to Drive Sustainable Growth","description":"\u003cb\u003e\u003ci\u003eWhat a Unicorn Knows\u003c\/i\u003e is your company's best guide to becoming a well-oiled, high-velocity machine for growth on its way to billion-dollar valuation.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eWhy do some young companies become unicorns, while others don't? \u003ci\u003eWhat a Unicorn Knows\u003c\/i\u003e is a playbook that offers a field-tested approach to delivering superior customer value and reaching unicorn status by removing the potential inhibitors to organizational scale and speed. \u003cp\u003e\u003c\/p\u003eDrawing on a mastery of lean-based methods for achieving maximum effect with minimum means, private equity operators Matthew E. May and Pablo Dominguez provide readers with a powerful framework of universally applicable principles that enable any company to effectively accelerate its ability to scale and grow. \u003cp\u003e\u003c\/p\u003eCalled The Unicorn Model(TM) and built on five foundational principles, the authors deliver a compelling narrative of stories and experiences in an easy-to-remember mnemonic: \u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eS\u003c\/b\u003etrategic speed\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eC\u003c\/b\u003eonstant experimentation\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eA\u003c\/b\u003eccelerated value\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eL\u003c\/b\u003eean process\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eE\u003c\/b\u003esprit de corps\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003eDrawn from the authors' successful track record with a wide variety of unicorn-level companies, \u003ci\u003eWhat a Unicorn Knows \u003c\/i\u003eoffers a necessary guide for rapid but lasting growth. As more companies than ever vie for unicorn status, your competitive edge will depend on learning from the best.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eMatthew E. May\u003c\/b\u003e and \u003cb\u003ePablo Dominguez\u003c\/b\u003e have been working together for more than a decade to optimize performance of fast-growing technology companies. They lead, respectively, the Lean ScaleUp program and Sales and Customer Success Center of Excellence for the Onsite advisory unit of Insight Partners, a leading global venture capital and private equity firm investing in high-growth technology and software ScaleUp companies that are driving transformative change in their industries. \u003cp\u003e\u003c\/p\u003eMatthew is the author of five previous books, including bestselling and award-winning titles The Elegant Solution, In Pursuit of Elegance, The Laws of Subtraction, and Winning the Brain Game. His background spans over 30 years of experience facilitating senior leadership teams through strategy, innovation, and lean initiatives. \u003cp\u003e\u003c\/p\u003ePablo is an Operating Partnerat Insight, where he partners with a deep set of portfolio companies to build and scale effective commercial teams through the application of proven and repeatable go-to-market and operational best practices. He brings over two decades of global sales operations experience.\u003cbr\u003e","brand":"Matt Holt","offers":[{"title":"Default Title","offer_id":50534088114450,"sku":"9781637742815","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_2422317d-3fe0-4553-9a46-8bd38f662ed5.jpg?v=1731422182","url":"https:\/\/surprise-castle.myshopify.com\/products\/what-a-unicorn-knows-how-leading-entrepreneurs-use-lean-principles-to-drive-sustainable-growth-9781637742815","provider":"Surprise Castle","version":"1.0","type":"link"}