{"product_id":"weniger-aber-besserless-but-better-9783899555257","title":"Weniger, Aber Besser\/Less But Better","description":"\u003cp\u003e\u003cb\u003eThe new edition of the benchmark work originally published by the Dieter and Ingeborg Rams Foundation and Jo Klatt. \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eFew product designs have the staying power of creations by Dieter Rams. Almost everything produced by one of the most influential designers of the twentieth century is today considered a classic. This new and revised edition of \u003ci\u003eLess but Better\u003c\/i\u003e shows once again why Dieter Rams's approach to design will be relevant for the foreseeable future Ideas of what can and must be achieved by good design are in a constant state of flux as a result of cultural and technological developments. Dieter Rams, however, came up with ten principles that advocate for a purist, almost imperceptible design. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eThese principles are still considered timeless fundaments of design theory and practice today: \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eGood design is innovative. \u003c\/li\u003e\n\u003cli\u003eGood design makes a product useful. \u003c\/li\u003e\n\u003cli\u003eGood design is aesthetic. \u003c\/li\u003e\n\u003cli\u003eGood design helps a product to be understood. \u003c\/li\u003e\n\u003cli\u003eGood design is unobtrusive. \u003c\/li\u003e\n\u003cli\u003eGood design is honest. \u003c\/li\u003e\n\u003cli\u003eGood design is durable. \u003c\/li\u003e\n\u003cli\u003eGood design is consistent to the last detail. \u003c\/li\u003e\n\u003cli\u003eGood design is environmentally friendly. \u003c\/li\u003e\n\u003cli\u003eGood design is as little design as possible. \u003c\/li\u003e\n\u003c\/ul\u003e\u003ci\u003eLess but Better\u003c\/i\u003e does not set out to be a complete documentation of Dieter Rams's body of work, nor does it claim to tell the full story of the company Braun. Rather, the book explores the ideas, criteria, and methods behind Rams's creations and reveals how a shifting culture of product manufacturing gave rise to universal design benchmarks. From his reflections on design ethics and values we can distill a clear paradigm for future design --because one principle has remained firm over the years: less is simply better.\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e","brand":"Gestalten","offers":[{"title":"Default Title","offer_id":50650227015954,"sku":"9783899555257","price":35.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_3396a647-19fe-413c-aee1-bc4b5dc266a7.jpg?v=1733283838","url":"https:\/\/surprise-castle.myshopify.com\/products\/weniger-aber-besserless-but-better-9783899555257","provider":"Surprise Castle","version":"1.0","type":"link"}