{"product_id":"web-copy-that-sells-the-revolutionary-formula-for-creating-killer-copy-that-grabs-their-attention-and-compels-them-to-buy-9780814432518","title":"Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy","description":"\u003cp\u003e\u003cstrong\u003eJust as technology is constantly evolving, author Maria Veloso approaches marketing communication from a posture of newer, faster, and more effective techniques.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eVeloso provides both timeless and cutting-edge methods to help content marketers achieve phenomenal success. With the rise of social networks, \"Twitterized\" attention spans, and new forms of video content, marketers' online sales techniques need an upgrade.\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eWeb Copy That Sells\u003c\/em\u003e, you'll gain tips for: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ecrafting attention-grabbing, clickable, and actionable content;\u003c\/li\u003e\n\u003cli\u003elearn how to streamline key messages down to irresistible \"cyber bites\" for highly targeted Facebook ads and interactive web banners;\u003c\/li\u003e\n\u003cli\u003ediscover the latest psychological tactics that compel customers to buy;\u003c\/li\u003e\n\u003cli\u003eand learn how to write video scripts that sell.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWhether your focus is on web copy, email campaigns, social media, or any of the other latest and greatest opportunities for lead generation through digital marketing communication, these tips will help you pack a fast, powerful, sales-generating punch.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eMARIA VELOSO is director of Web Copywriting University, a sought-after speaker on Internet marketing strategies, and CEO of Think-Outside-the-Book Publishing. She has generated millions of dollars in online sales for a diverse stable of clients as well as her own online enterprises through her unique model of direct-response Web copywriting. \u003cbr\u003e","brand":"Amacom","offers":[{"title":"Default Title","offer_id":50492142616850,"sku":"9780814432518","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_b89eded1-300f-430c-ad9e-6cf17881e8f8.jpg?v=1730572927","url":"https:\/\/surprise-castle.myshopify.com\/products\/web-copy-that-sells-the-revolutionary-formula-for-creating-killer-copy-that-grabs-their-attention-and-compels-them-to-buy-9780814432518","provider":"Surprise Castle","version":"1.0","type":"link"}