{"product_id":"watching-while-black-rebooted-the-television-and-digitality-of-black-audiences-9781978830028","title":"Watching While Black Rebooted!: The Television and Digitality of Black Audiences","description":"\u003ci\u003eWatching While Black Rebooted: The Television and Digitality of Black Audiences\u003c\/i\u003e examines what watching while Black means in an expanded U.S. televisual landscape. In this updated edition, media scholars return to television and digital spaces to think anew about what engages and captures Black audiences and users and why it matters. Contributors traverse programs and platforms to wrestle with a changing television industry that has exploded and included Black audiences as a new and central target of its visioning. The book illuminates history, care, monetization, and affect. Within these frames, the chapters run the gamut from transmediation, regional relevance, and superhuman visioning to historical traumas and progress, queer possibilities, and how televisual programming can make viewers feel Black. Mostly, the work tackles what the future looks like now for a changing televisual industry, Black media makers, and Black audiences. \u003cp\u003e\u003c\/p\u003e Chapters rethink such historically significant programs as \u003ci\u003eRoots\u003c\/i\u003e and \u003ci\u003eUnderground\u003c\/i\u003e, such seemingly innocuous programs as \u003ci\u003eSoul Food\u003c\/i\u003e, and such contemporary and culturally complicated programs as \u003ci\u003eBeing Mary Jane\u003c\/i\u003e and \u003ci\u003eAtlanta\u003c\/i\u003e. The book makes a case for the centrality of these programs while always recognizing the racial dynamics that continue to shape Black representation on the small screen. Painting a decidedly introspective portrait across forty years of Black television, \u003ci\u003eWatching While Black Rebooted\u003c\/i\u003e sheds much-needed light on under examined demographics, broadens common audience considerations, and gives deference to the preferences of audiences and producers of Black-targeted programming. \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eBERETTA E. SMITH-SHOMADE is an associate professor in the Department of Film and Media at Emory University. Her research explores representational, industrial, and aesthetic aspects of Black television. She is the author of \u003ci\u003eShaded Lives: African-American Women and Television\u003c\/i\u003e (Rutgers University Press) and \u003ci\u003ePimpin' Ain't Easy: Selling Black Entertainment Television\u003c\/i\u003e. She edited the first edition of this anthology, \u003ci\u003eWatching While Black: Centering the Television of Black Audiences\u003c\/i\u003e (Rutgers University Press).\u003cbr\u003e","brand":"Rutgers University Press","offers":[{"title":"Default Title","offer_id":50487937696018,"sku":"9781978830028","price":27.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_fd36d606-0db9-4044-b220-c2c7f8fa0e41.jpg?v=1730459843","url":"https:\/\/surprise-castle.myshopify.com\/products\/watching-while-black-rebooted-the-television-and-digitality-of-black-audiences-9781978830028","provider":"Surprise Castle","version":"1.0","type":"link"}