{"product_id":"walts-way-how-to-disnify-your-business-using-the-magical-marketing-strategies-of-walt-disney-17-success-secrets-for-entrepren-9798362762469","title":"Walt's Way: How to 'Disnify' Your Business Using the Magical Marketing Strategies of Walt Disney: 17 Success Secrets for Entrepren","description":"Most people think of Walt Disney as a visionary, and he was, but he was also a \u003cb\u003ehighly skilled marketer.\u003c\/b\u003e In this unique book, maverick marketer Andrew Lock guides you through \u003cb\u003e17 success secrets from Walt Disney, \u003c\/b\u003e and explains how you can use them to 'Disnify' your business. \u003cp\u003e\u003c\/p\u003eYou'll discover \u003cb\u003evaluable lessons in sales, marketing, and customer service, \u003c\/b\u003eas well as how to create memorable experiences that will cause customers to return to your business, over and over again. \u003cp\u003e\u003c\/p\u003eYou'll find this book easy to read, eye-opening, exciting, and fun to implement...and that's just the first page. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eWhat Readers Say About Walt's Way...\u003c\/b\u003e\u003cbr\u003e\"Andrew Lock has written a \u003cb\u003every creative book\u003c\/b\u003e on how Walt Disney both thought and got things done. If you love Disney and you're a business person, you'll find \u003cb\u003emany ideas and solutions\u003c\/b\u003e for solving the obstacles you encounter every day. Walt knew that if he took care of his guests, they would take care of the bottom line.\"\u003cbr\u003e\u003ci\u003e- Lee Cockrell, Executive Vice President (retired), Walt Disney World Resort\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003e\"A completely \u003cb\u003enew, fresh, and fascinating insight \u003c\/b\u003einto how Walt Disney's approach to business can benefit any business owner and increase their sales and profitability.\"\u003cbr\u003e\u003ci\u003e- DaveDee, DaveDee.com\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003e\"I've known Andrew Lock for over a decade. When it comes to marketing, he was clearly inspired by Walt Disney, and finally, this book delivers those \u003cb\u003etactical strategies on how to infuse the \"magic\" of Disney\u003c\/b\u003e into your business. Read it today!\"\u003cbr\u003e\u003ci\u003e- Ryan Lee, Founder of Rewind\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003e\"Most Disney books ignore the thoughtful, deliberate marketing strategies that make customers flock from around the world, pay premium prices for food, drink, and accommodations so they can spend their vacations standing in queues, and love it. Whatever product you offer, this book reveals \u003cb\u003ehow you can implement Disney's secrets\u003c\/b\u003e to generate more new customers, get your customers to pay you premium prices even if there are low-priced options readily available, and love you so much they can't stop telling their friends about you. Walt Disney's Way should be a textbook for university marketing classes.\"\u003cbr\u003e\u003ci\u003e- Robert Skrob, www.RobertSkrob.com\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003e\"I've studied the business lessons of Disney for the past 25 years, yet still \u003cb\u003elearned many new perspectives from this book!\u003c\/b\u003e The lessons are endless; Andrew has done a marvelous job of collecting so many wonderful examples into tangible, action items for entrepreneurs. Walt's Way is a very enjoyable and informative read!\"\u003cbr\u003e\u003ci\u003e- Susan Kruger, M.Ed., Author of SOAR Learning \u0026amp; Soft Skills\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003e\"Andrew's grasp of the Disney business model and culture almost makes it seem that he had worked there. In this \u003cb\u003eeasy-to-read\u003c\/b\u003e book, Andrew takes you from the early years of the Disney company through the present and gives insight into the hows and why's of Walt Disney's creative mind. Walts Way is a \u003cb\u003emust-read for entrepreneurs \u003c\/b\u003ewho want to bring their business to the next level.\"\u003cbr\u003e\u003ci\u003e- Vance Morris, Author of \"Systematic Magic.: 7 Magic Keys to Disnify Any Business\"\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003e\"Being from Orlando we have learned a lot from studying Walt and observing how Disney operates. Some of these Disney-inspired ideas have made a \u003cb\u003ehuge impact on our business.\u003c\/b\u003e Andrew is an expert at what makes Walt and Disney tick, and this book is \u003cb\u003eloaded with stories and business-changing ideas. \u003c\/b\u003eDon't miss chapter 14, it's a game-changer!\"\u003cbr\u003e\u003ci\u003e- Jimmy Vee \u0026amp; Travis Miller, Founders of Gravitational Marketing\u003c\/i\u003e\u003cbr\u003e","brand":"Independently Published","offers":[{"title":"Default Title","offer_id":50488185389330,"sku":"9798362762469","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_7e61481f-7085-4deb-b39d-f7092904647b.jpg?v=1730471365","url":"https:\/\/surprise-castle.myshopify.com\/products\/walts-way-how-to-disnify-your-business-using-the-magical-marketing-strategies-of-walt-disney-17-success-secrets-for-entrepren-9798362762469","provider":"Surprise Castle","version":"1.0","type":"link"}