{"product_id":"wallowing-in-sex-the-new-sexual-culture-of-1970s-american-television-9780822339199","title":"Wallowing in Sex: The New Sexual Culture of 1970s American Television","description":"Passengers disco dancing in \u003ci\u003eThe Love Boat\u003c\/i\u003e's Acapulco Lounge. A young girl walking by a marquee advertising \u003ci\u003eDeep Throat\u003c\/i\u003e in the made-for-TV movie \u003ci\u003eDawn: Portrait of a Teenage Runaway\u003c\/i\u003e. A frustrated housewife borrowing \u003ci\u003eOrgasm and You\u003c\/i\u003e from her local library in \u003ci\u003eMary Hartman, Mary Hartman\u003c\/i\u003e. Commercial television of the 1970s was awash with references to sex. In the wake of the sexual revolution and the women's liberation and gay rights movements, significant changes were rippling through American culture. In representing-or not representing-those changes, broadcast television provided a crucial forum through which Americans alternately accepted and contested momentous shifts in sexual mores, identities, and practices.\u003cp\u003e\u003ci\u003eWallowing in Sex\u003c\/i\u003e is a lively analysis of the key role of commercial television in the new sexual culture of the 1970s. Elana Levine explores sex-themed made-for-TV movies; female sex symbols such as the stars of \u003ci\u003eCharlie's Angels\u003c\/i\u003e and \u003ci\u003eWonder Woman\u003c\/i\u003e; the innuendo-driven humor of variety shows (\u003ci\u003eThe Sonny and Cher Comedy Hour\u003c\/i\u003e, \u003ci\u003eLaugh-In\u003c\/i\u003e), sitcoms (\u003ci\u003eM*A*S*H\u003c\/i\u003e, \u003ci\u003eThree's Company\u003c\/i\u003e), and game shows (\u003ci\u003eMatch Game\u003c\/i\u003e); and the proliferation of rape plots in daytime soap operas. She also uncovers those sexual topics that were barred from the airwaves. Along with program content, Levine examines the economic motivations of the television industry, the television production process, regulation by the government and the tv industry, and audience responses. She demonstrates that the new sexual culture of 1970s television was a product of negotiation between producers, executives, advertisers, censors, audiences, performers, activists, and many others. Ultimately, 1970s television legitimized some of the sexual revolution's most significant gains while minimizing its more radical impulses.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eElana Levine is Assistant Professor in the Department of Journalism and Mass Communication at the University of Wisconsin-Milwaukee.\u003c\/p\u003e\u003cbr\u003e","brand":"Duke University Press","offers":[{"title":"Default Title","offer_id":50899956433170,"sku":"9780822339199","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_73d4b877-fc5d-4ed2-bc71-2e6201086f65.jpg?v=1738370787","url":"https:\/\/surprise-castle.myshopify.com\/products\/wallowing-in-sex-the-new-sexual-culture-of-1970s-american-television-9780822339199","provider":"Surprise Castle","version":"1.0","type":"link"}