{"product_id":"voice-marketing-harnessing-the-power-of-conversational-ai-to-drive-customer-engagement-9781538155400","title":"Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement","description":"\u003cp\u003e\u003ci\u003eVoice Marketing \u003c\/i\u003eis filled with real-world examples and behind-the-scenes stories, grounded in research-based theory and clear-eyed practice on how to use conversational AI. The ideas are immediately implementable, so marketers can get the most out of voice right from the start.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eLaurence Minsky is professor of communications at Columbia College in Chicago and consults for leading agencies, corporations, and nonprofits. He co-authored Audio Branding, The Activation Imperative and seven other acclaimed business books. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eSusan Westwater is co-founder\/CEO of Pragmatic Digital, which helps brands capitalize on voice and conversational AI. She is co-author of Voice Strategy and is recognized as a top influencer regarding voice and conversational AI marketing programs.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eScot Westwater is co-founder\/CCO of Pragmatic Digital, he helps companies improve their marketing and customer experiences through voice and conversational AI. He is the co-author of Voice Strategy and leverages design, UX, and digital strategy to create effective voice experiences.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eColleen Fahey is US Managing Director, Sixième Son, the world's leading sonic branding agency. She previously worked with Publicis Groupe to bring non-traditional marketing to leading brands in the US, Europe, Asia, and Latin America, and co-authored Audio Branding.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e","brand":"Rlpg\/Galleys","offers":[{"title":"Default Title","offer_id":50488071356690,"sku":"9781538155400","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_07fb9076-3b36-4a9e-aa66-624bc74c66ca.jpg?v=1730466615","url":"https:\/\/surprise-castle.myshopify.com\/products\/voice-marketing-harnessing-the-power-of-conversational-ai-to-drive-customer-engagement-9781538155400","provider":"Surprise Castle","version":"1.0","type":"link"}