{"product_id":"visual-content-marketing-leveraging-infographics-video-and-interactive-media-to-attract-and-engage-customers-9781119157434","title":"Visual Content Marketing: Leveraging Infographics, Video, and Interactive Media to Attract and Engage Customers","description":"\u003cb\u003eYour ticket to generating better results through infographics\u003c\/b\u003e \u003cp\u003e\u003ci\u003eVisual Content Marketing\u003c\/i\u003e is a more than just a guide to infographics. Written for business people dealing with complex offerings, this is a hands-on, in-the-trenches guide to leveraging this emerging medium to reach bottomline business goals.\u003c\/p\u003e \u003cp\u003eUniquely, this book addresses the full range of visual solutions, with an emphasis on using these products to create real business value. Inside, you'll learn the ins and outs of infographics, interactive pictograms, video, animations, data-driven visualizations, and other conversion-generating graphical content. Get inspired by the groundbreaking examples showcased here, and learn how to manage every aspect of visual content, from sourcing suppliers to leveraging content on the appropriate media platforms.\u003c\/p\u003e \u003cp\u003eAuthor Stephen Gamble is a leader in visual marketing solutions, with over twenty years of experience in the industry. Thousands look to his firm, Frame Concepts, for insider tips on generating revenue with the help of innovative graphics. This insider knowledge is at your fingertips in \u003ci\u003eVisual Content Marketing\u003c\/i\u003e. To meet your demanding business goals, you need new ideas. This book will show you how to infuse visual content where and when it counts.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eGenerate high-quality leads and revenue with infographics, video, data visualizations, and more\u003c\/li\u003e \u003cli\u003eIdentify the visual marketing and engagement strategies that will work for your business\u003c\/li\u003e \u003cli\u003eSource and manage talented content suppliers who will deliver on your strategic vision\u003c\/li\u003e \u003cli\u003eIntegrate eye-popping visual solutions to update your brand and achieve your business goals\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eFocusing on the visual is the secret to success in the effort to win customer engagement and attention. \u003ci\u003eVisual Content Marketing\u003c\/i\u003e is applicable to every business function and industry. With this book, you have the start-to-finish information you need to leverage visual solutions to great effect.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eSTEPHEN GAMBLE\u003c\/b\u003e is the CEO and founder of Frame Concepts, a visual solutions company that provides business-driven visual solutions for some of the most innovative and demanding clients in the world.\u003cbr\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":50332493414674,"sku":"9781119157434","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_da54087a-773f-4f42-b7b9-453f062dfba8.jpg?v=1727838770","url":"https:\/\/surprise-castle.myshopify.com\/products\/visual-content-marketing-leveraging-infographics-video-and-interactive-media-to-attract-and-engage-customers-9781119157434","provider":"Surprise Castle","version":"1.0","type":"link"}