{"product_id":"visual-analytics-fundamentals-creating-compelling-data-narratives-with-tableau-9780137956821","title":"Visual Analytics Fundamentals: Creating Compelling Data Narratives with Tableau","description":"\u003cp\u003e\u003cstrong\u003eMaster the Fundamentals of Modern Visual Analytics--and Craft Compelling Visual Narratives in Tableau!\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eDo you need to persuade or inform people? Do you have data? Then you need to master visual analytics and visual storytelling. Today, the #1 tool for telling visual stories with data is Tableau, and demand for Tableau skills is soaring. In \u003cstrong\u003e\u003cem\u003eVisual Analytics Fundamentals\u003c\/em\u003e\u003c\/strong\u003e, renowned visual storyteller and analytics professor Lindy Ryan introduces all the fundamental visual analytics knowledge, cognitive and perceptual concepts, and hands-on Tableau techniques you'll need.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eRyan puts core analytics and visual concepts upfront, so you'll always know exactly what you're trying to accomplish and can apply this knowledge with \u003cem\u003eany\u003c\/em\u003e tool. Building on this foundation, she presents classroom-proven guided exercises for translating ideas into reality with Tableau 2022. You'll learn how to organize data and structure analysis with stories in mind, embrace exploration and visual discovery, and articulate your findings with rich data, well-curated visualizations, and skillfully crafted narrative frameworks. Ryan's insider tips take you far beyond the basics--and you'll rely on her expert checklists for years to come.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cul\u003e \u003cli\u003eCommunicate more powerfully by applying scientific knowledge of the human brain\u003c\/li\u003e \u003cli\u003eGet started with the Tableau platform and Tableau Desktop 2022\u003c\/li\u003e \u003cli\u003eConnect data and quickly prepare it for analysis\u003c\/li\u003e \u003cli\u003eAsk questions that help you keep data firmly in context\u003c\/li\u003e \u003cli\u003eChoose the right charts, graphs, and maps for each project--and avoid the wrong ones\u003c\/li\u003e \u003cli\u003eCraft storyboards that reflect your message and audience\u003c\/li\u003e \u003cli\u003eDirect attention to what matters most\u003c\/li\u003e \u003cli\u003eBuild data dashboards that guide people towards meaningful outcomes\u003c\/li\u003e \u003cli\u003eMaster advanced visualizations, including timelines, Likert scales, and lollipop charts\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eThis book has only one prerequisite: your desire to communicate insights from data in ways that are memorable and actionable. It's for executives and professionals sharing important results, students writing reports or presentations, teachers cultivating data literacy, journalists making sense of complex trends. . . . practically everyone! Don't even have Tableau? Download your free trial of Tableau Desktop and \u003cem\u003elet's get started!\u003c\/em\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eLindy Ryan\u003c\/strong\u003e teaches visual analytics and data visualization in Rutgers' Professional Science Master's program. As Research Director for Radiant Advisors, she led work in data discovery, enablement, visualization, and visual analytics, and developed Radiant's Data Visualization Competency Center\u003csup\u003eTM\u003c\/sup\u003e methodology. Her books include \u003cem\u003eThe Visual Imperative\u003c\/em\u003e and \u003cem\u003eVisual Data Storytelling with Tableau\u003c\/em\u003e (Addison-Wesley, 2018). A published novelist, screenwriter, and short-film director, her creative work has won numerous awards.\u003c\/p\u003e\u003cbr\u003e","brand":"Addison-Wesley Professional","offers":[{"title":"Default Title","offer_id":50525888708882,"sku":"9780137956821","price":43.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_10310211-8272-463f-bfa8-82df5ea0601b.jpg?v=1731247174","url":"https:\/\/surprise-castle.myshopify.com\/products\/visual-analytics-fundamentals-creating-compelling-data-narratives-with-tableau-9780137956821","provider":"Surprise Castle","version":"1.0","type":"link"}