{"product_id":"verse-by-the-side-of-the-road-the-story-of-the-burma-shave-signs-and-jingles-9780452267626","title":"Verse by the Side of the Road: The Story of the Burma-Shave Signs and Jingles","description":"\"In the fall of 1925, young Allan Odell conceived the idea of using consecutive signs along the roadside. . . . In 1963 the last signs were taken down, ending the most famous outdoor advertising venture ever.\"--\u003ci\u003e1977 Minnesota Almanac\u003cbr\u003e\u003c\/i\u003e\u003cbr\u003e The whole story is in this book, plus all the jingles used. The signs are gone now, except for one set on permanent display at The Smithsonian. You can have them all, always, in your own library with this book. \u003cp\u003e\u003c\/p\u003e \"Rowsome's volume indexes each of the 600 jingles . . . and as you down the list, preferably reading aloud, it might evoke visions of 1940 Chevies, roadside diners, signs that said EATS. . . . Why were the Burma-Shave jingles so universally loved? Because they were light-hearted and humorous in hard times and war times.\"--Bov Swift, \u003ci\u003eKnight News Service\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eFrank Rowsome, Jr., \u003c\/b\u003e was an American writer and editor who worked for \u003ci\u003ePopular Science\u003c\/i\u003e magazine and a respected chronicler of advertising in the 20th century. He is the author of \u003ci\u003eVerse by the Side of the Road: The Story of the Burma-Shave Signs and Jingles\u003c\/i\u003e, \u003ci\u003eThey Laughed When I Sat Down\u003c\/i\u003e, and \u003ci\u003eTrolley Car Treasury: A Century of American Streetcars. \u003c\/i\u003e\u003cbr\u003e","brand":"Penguin Publishing Group","offers":[{"title":"Default Title","offer_id":50692763648274,"sku":"9780452267626","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_cd27852f-5957-42de-815b-f117c8e88c87.jpg?v=1734132492","url":"https:\/\/surprise-castle.myshopify.com\/products\/verse-by-the-side-of-the-road-the-story-of-the-burma-shave-signs-and-jingles-9780452267626","provider":"Surprise Castle","version":"1.0","type":"link"}