{"product_id":"value-pricing-for-accounting-professionals-a-complete-guide-for-accountants-and-bookkeepers-to-find-the-right-clients-and-increase-profitability-9781398605374","title":"Value Pricing for Accounting Professionals: A Complete Guide for Accountants and Bookkeepers to Find the Right Clients and Increase Profitability","description":"\u003cp\u003e\u003cb\u003eAccountants and bookkeepers are working long hours but not making the profits they should. A value pricing strategy can lead to better prices for accounting professionals and better results for their clients.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThe concept of value pricing is simple to understand but many accountants struggle with the price conversation and lack the confidence to charge higher prices. \u003cb\u003e\u003ci\u003eValue Pricing for Accounting Professionals\u003c\/i\u003e\u003c\/b\u003e is a practical guide to building a clear pricing strategy, feeling more confident and increasing earnings. It covers the critical steps to pricing a new client and how to re-price existing clients without losing them by quantifying value. \u003cp\u003e\u003c\/p\u003eThe book's step-by-step approach is backed up by dozens of real-life case studies of firms which applied these methods to get better results, along with benchmarking research based on a survey of thousands of accounting professionals. There is guidance on calculating a profitable price, creating effective packages and managing the 'invisible' cost of scope creep, and new insights into meeting clients remotely and pricing in difficult economic times. Become more profitable and deliver extraordinary solutions to clients with this essential guide to effective value pricing.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eMark Wickersham\u003c\/b\u003e is a Chartered Accountant, speaker and sought-after profit improvement expert. Since selling his own accountancy practice in 2006 he has trained and mentored hundreds of accountants around the world on how to improve their value pricing techniques and strategies. He has built a large, international online community with The Value Pricing Academy, The Bookkeepers' Pricing Academy and the private Facebook group, Value Pricing with Mark Wickersham.\u003cbr\u003e","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":50922812178706,"sku":"9781398605374","price":42.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_598fa22c-31ef-41bb-85c5-e33efdeb949d.jpg?v=1738940623","url":"https:\/\/surprise-castle.myshopify.com\/products\/value-pricing-for-accounting-professionals-a-complete-guide-for-accountants-and-bookkeepers-to-find-the-right-clients-and-increase-profitability-9781398605374","provider":"Surprise Castle","version":"1.0","type":"link"}