{"product_id":"value-based-pricing-drive-sales-and-boost-your-bottom-line-by-creating-communicating-and-capturing-customer-value-9780071761680","title":"Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value","description":"\u003cp\u003e\u003cb\u003eA Groundbreaking Pricing Model for the New Business Landscape\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eWhy would any customer choose Brand X over Brand Y, regardless of price? In a word: Value.\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eWhen customers feel they are getting good value from your product or service, they are more than happy to pay more--which is good news for you and your business. Even in today's global market--with its aggressive competitors, low-cost commodities, savvy consumers, and intangible digital offerings--you can outsell and outperform the rest using \u003ci\u003eValue-Based Pricing.\u003c\/i\u003e Done correctly, this method of pricing and selling helps you: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUnderstand your customers' wants and needs\u003c\/li\u003e\n\u003cli\u003eFocus on what makes your company different\u003c\/li\u003e\n\u003cli\u003eQuantify your differences and build a value-based strategy\u003c\/li\u003e\n\u003cli\u003eCommunicate your value directly to your customers\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eNow more than ever, it is essential for you to reexamine the reality of the value you offer customers--and this step-by-step program shows you how.\u003c\/p\u003e\u003cp\u003eDeveloped by global consultants Harry Macdivitt and Mike Wilkinson, \u003ci\u003eValue-Based Pricing\u003c\/i\u003e identifies three basic elements of the Value Triad: revenue gain, cost reduction, and emotional contribution. By delivering these core values to your customers--through marketing, selling, negotiation, and pricing--you can expect an increase in profits, productivity, \u003ci\u003eand\u003c\/i\u003e consumer goodwill. These are the same value-based strategies used by major companies such as Philips, Alstom, Siemens, and Virgin Mobile. And when it comes to today's more intangible markets--such as consulting services or digital properties like e-books and music files--these value-based strategies are more important than ever.\u003c\/p\u003e \u003cp\u003eSo forget about your old pricing methods based on costs and competition. Once you know your own value--and how to communicate it to others--everybody profits.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eMacdivitt, Harry:\u003c\/i\u003e\u003c\/b\u003e - \u003cp\u003e\u003cb\u003eHarry Macdivitt\u003c\/b\u003e served as marketing director in a leading electronic controls company, with specific responsibility for strategic management, new product marketing, and development for U.K. and international markets (United States, Russia). He has run training programs for corporations in the United Kingdom, European Community, North America, and China and works regularly with growth-oriented small- and medium-sized businesses.\u003cbr\u003e \u003cb\u003eMike Wilkinson\u003c\/b\u003e works worldwide with clients across a diverse range of industries and business sectors focusing on value and value selling. He has worked in a wide range of senior sales positions and has experience of fast-moving consumer goods as well as business-to-business sales.\u003c\/p\u003e","brand":"McGraw-Hill Companies","offers":[{"title":"Default Title","offer_id":50503042597138,"sku":"9780071761680","price":37.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_8687f2bd-c890-4b17-9fb9-d6052296b2df.jpg?v=1730781543","url":"https:\/\/surprise-castle.myshopify.com\/products\/value-based-pricing-drive-sales-and-boost-your-bottom-line-by-creating-communicating-and-capturing-customer-value-9780071761680","provider":"Surprise Castle","version":"1.0","type":"link"}