{"product_id":"ux-research-practical-techniques-for-designing-better-products-9781491951293","title":"UX Research: Practical Techniques for Designing Better Products","description":"\u003ch2\u003eUX Research: Practical Techniques for Designing Better Products\u003c\/h2\u003e\n\n\u003cp\u003eThis practical guide demystifies UX research for product designers and practitioners. Whether you're conducting formal studies or informal investigations, this book provides a common language and toolset to help you make informed design decisions and address business needs effectively.\u003c\/p\u003e\n\n\u003ch3\u003eWhat You'll Learn\u003c\/h3\u003e\n\n\u003cp\u003eThe book is structured into four comprehensive sections that take you through the complete research process. Starting with an introduction to UX research fundamentals, you'll progress through planning and preparation, facilitating research sessions, and finally analysis and reporting. Each chapter includes hands-on exercises to help you immediately apply the concepts.\u003c\/p\u003e\n\n\u003ch3\u003eKey Topics Covered\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003eLearn what it takes to ask good research questions\u003c\/li\u003e\n\u003cli\u003eKnow when to use quantitative and qualitative research methods\u003c\/li\u003e\n\u003cli\u003eExplore the logistics and details of coordinating a research session\u003c\/li\u003e\n\u003cli\u003eUse softer skills to make research seem natural to participants\u003c\/li\u003e\n\u003cli\u003eLearn tools and approaches to uncover meaning in your raw data\u003c\/li\u003e\n\u003cli\u003eCommunicate your findings with a framework and structure\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWho This Book Is For\u003c\/h3\u003e\n\n\u003cp\u003eThis quick reference guide is designed for product designers, UX practitioners, and anyone involved in product development who needs to conduct research. No prior research experience required—the book breaks down complex methodologies into accessible, actionable techniques.\u003c\/p\u003e\n\n\u003ch3\u003ePractical Application\u003c\/h3\u003e\n\n\u003cp\u003eRather than theoretical concepts, this guide focuses on real-world application. You'll gain confidence in coordinating research sessions, understanding when to apply different research methods, and translating raw data into meaningful insights that drive product decisions.\u003c\/p\u003e\n\n\u003ch3\u003eAbout the Authors\u003c\/h3\u003e\n\n\u003cp\u003eBrad Nunnally is a User Experience Designer based in St. Louis, MO, who regularly speaks on research methods, design techniques, and strategy. Over the past decade, his work has spanned research, modeling, design, and testing across financial, healthcare management, public utilities, and pharmaceutical management industries.\u003c\/p\u003e\n\n\u003cp\u003eDavid Farkas is a User Experience Designer in Philadelphia, PA, with experience ranging from in-house teams to consultancies of all sizes. His portfolio includes financial services systems, business systems, and e-commerce platforms.\u003c\/p\u003e","brand":"O'Reilly Media","offers":[{"title":"Default Title","offer_id":50680992792850,"sku":"9781491951293","price":28.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_3f55ecec-e4c6-4ab5-972d-220935059da8.jpg?v=1733947219","url":"https:\/\/surprise-castle.myshopify.com\/products\/ux-research-practical-techniques-for-designing-better-products-9781491951293","provider":"Surprise Castle","version":"1.0","type":"link"}