{"product_id":"ux-for-dummies-9781118852781","title":"UX for Dummies","description":"\u003cb\u003eGet up to speed quickly on the latest in user experience strategy and design\u003c\/b\u003e \u003cp\u003e\u003ci\u003eUX For Dummies\u003c\/i\u003e is a hands-on guide to developing and implementing user experience strategy. Written by globally-recognized UX consultants, this essential resource provides expert insight and guidance on using the tools and techniques that create a great user experience, along with practical advice on implementing a UX strategy that aligns with your organisation's business goals and philosophy. You'll learn how to integrate web design, user research, business planning and data analysis to focus your company's web presence on the needs of your customers, gaining the skills you need to be effective in the field of user experience design.\u003c\/p\u003e \u003cp\u003eWhether it's the interface, graphics, industrial design, physical interaction or a user manual, being anything less than on point can negatively affect customer satisfaction and retention. User experience design fully encompasses traditional human-computer interaction design, and extends it to address all aspects of a product or service as perceived by users. \u003ci\u003eUX For Dummies\u003c\/i\u003e provides comprehensive guidance to professionals looking to understand and apply effective UX strategies.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDefines UX and offers assistance with determining users and modelling the user experience\u003c\/li\u003e \u003cli\u003eProvides details on creating a content strategy and building information architectures\u003c\/li\u003e \u003cli\u003eExplores visual design and designing for specific channels\u003c\/li\u003e \u003cli\u003eDelves into UX testing and methods for keeping your site relevant\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe UX field is growing rapidly as companies realise that meeting your business goals requires a web presence aligned with customer needs. This alignment demands smart strategy and even smarter design. Consultants, designers and practitioners must all be on board if the result is to be cohesive and effective. \u003ci\u003eUX For Dummies\u003c\/i\u003e provides the information and expert advice you need to get up to speed quickly.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eDonald Chesnut\u003c\/b\u003e is Chief Experience Officer and global lead for Experience Design at SapientNitro, one of the world's leading agencies in User Experience Design. \u003cb\u003eKevin Nichols\u003c\/b\u003e is Director and Global Practice Lead for Content Strategy at SapientNitro.\u003c\/p\u003e\u003cbr\u003e","brand":"For Dummies","offers":[{"title":"Default Title","offer_id":50492376645906,"sku":"9781118852781","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_7392a007-f4d2-4e3f-b6cb-4a5c206541c5.jpg?v=1730586233","url":"https:\/\/surprise-castle.myshopify.com\/products\/ux-for-dummies-9781118852781","provider":"Surprise Castle","version":"1.0","type":"link"}