{"product_id":"ux-design-and-usability-mentor-book-with-best-practice-business-analysis-and-user-interface-design-tips-and-techniques-9786058603721","title":"UX Design and Usability Mentor Book: With Best Practice Business Analysis and User Interface Design Tips and Techniques","description":"The book explains best practice user experience design and usability testing tools and techniques such as: \u003cp\u003e\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eWireframes \u003cp\u003e\u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003ePersonas \u003cp\u003e\u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eMind-mapping \u003cp\u003e\u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eMental models \u003cp\u003e\u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003ePrototyping \u003cp\u003e\u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eCard sorting \u003cp\u003e\u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eEye-tracking \u003cp\u003e\u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eUse cases \u003cp\u003e\u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eUser profiling \u003cp\u003e\u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eInteraction design \u003cp\u003e\u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eInformation architecture \u003cp\u003e\u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eContent writing \u003cp\u003e\u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eCustomer journey maps \u003cp\u003e\u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eUX design and usability testing tools \u003cp\u003e\u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eCustomer experience evaluation \u003cp\u003e\u003c\/p\u003eIt also includes international UX and usability principles and guidelines mainly based on UXPA (User Experience Professionals Association) standards. \u003cp\u003e\u003c\/p\u003eSample project documents, diagrams and user interface designs are used to better explain these tools, techniques, methods and guidelines.\u003cbr\u003e \u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eEmrah Yayici contributes to UXPA (User Experience Professionals Association) as a chapter vice-President. He is the author of the best-selling UX Design and Usability Mentor Book, Business Analysis Methodology Book and Business Analyst's Mentor Book. \u003cp\u003e\u003c\/p\u003e He is one of the managing partners of UXservices, BA-Works and Keytorc. He started his career as a technology and management consultant at Arthur Andersen and Accenture. Afterward he led global enterprise transformation projects at Beko-Grundig Electronics. \u003cp\u003e\u003c\/p\u003e During his career he has managed multinational and cross-functional project teams in banking, insurance, telecommunications, media, consumer electronics, IT industries, and startups. \u003cp\u003e\u003c\/p\u003e He has also contributed to IIBA(R) (International Institute of Business Analysis) as a chapter President and ISTQB(R) (International Software Testing Board) as a former international board member. He is now sharing his experience about UX design, usability, business analysis, business development, entrepreneurship, lean product development, customer experience design, and quality assurance by publishing articles and books, leading training sessions, and speaking at conferences. \u003cp\u003e\u003c\/p\u003e\u003cbr\u003e","brand":"Emrah Yayici","offers":[{"title":"Default Title","offer_id":50507312169234,"sku":"9786058603721","price":8.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_47c5266a-983b-4fc9-a548-92918779fc46.jpg?v=1730860375","url":"https:\/\/surprise-castle.myshopify.com\/products\/ux-design-and-usability-mentor-book-with-best-practice-business-analysis-and-user-interface-design-tips-and-techniques-9786058603721","provider":"Surprise Castle","version":"1.0","type":"link"}