{"product_id":"user-experience-design-a-practical-playbook-to-fuel-business-growth-9781119829201","title":"User Experience Design: A Practical Playbook to Fuel Business Growth","description":"\u003cp\u003e\u003cb\u003eIgniting business growth through UX \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn an increasingly digital world, users are rewarding products and services that provide them with a good experience and punishing those that don't -- with their wallets. Organizations realize they need to adapt quickly but don't know how or where to start. \u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eUser Experience Design: A Practical Playbook to Fuel Business Growth\u003c\/i\u003e, UXReactor co-Founder Satyam Kantamneni distills 25 years of industry experience into a pragmatic approach to help organizations advance in the highly competitive and rapidly changing digital world. \u003c\/p\u003e \u003cp\u003eYou'll discover: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eWhy putting users at the center of strategy leads to an almost unfair competitive advantage \u003c\/li\u003e \u003cli\u003eWays to build an organizational system that delivers a superior user experience that is replicable, consistent, and scalable \u003c\/li\u003e \u003cli\u003eCommon shortfalls that prevent organizations from reaping the value of experience design \u003c\/li\u003e \u003cli\u003e27 proven \"plays\" from the UXReactor playbook to put concepts into practice \u003c\/li\u003e \u003cli\u003eGame planning examples to execute at different levels of an organization \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eA comprehensive and practical book for everyone involved in the transformation -- business leaders, design leaders, product managers, engineers, and designers -- \u003ci\u003eUser Experience Design: A Practical Playbook to Fuel Business Growth\u003c\/i\u003e is also an ideal blueprint for current and prospective UX practitioners seeking to improve their skills and further their careers. \u003c\/p\u003e\u003cbr\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":50449472061714,"sku":"9781119829201","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_11dfe8ac-186d-4244-b046-4bbfb34e26ab.jpg?v=1729744891","url":"https:\/\/surprise-castle.myshopify.com\/products\/user-experience-design-a-practical-playbook-to-fuel-business-growth-9781119829201","provider":"Surprise Castle","version":"1.0","type":"link"}