{"product_id":"unlikely-entrepreneurs-wins-losses-and-crucial-lessons-on-building-great-companies-9781394345892","title":"Unlikely Entrepreneurs: Wins, Losses and Crucial Lessons on Building Great Companies","description":"\u003cp\u003e\u003cb\u003eIs Your Idea Big Enough to Build a Business That Will Last? Learn from Unlikely Entrepreneurs\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat does the USA's number one online casket company, a nationally distributed sustainable sausage brand, and the company behind the editing system used by \u003ci\u003eThe Matrix\u003c\/i\u003e have in common? These thriving ventures were founded by unlikely entrepreneurs whose journeys reveal what it takes to succeed in launching and growing a startup.\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eUnlikely Entrepreneurs\u003c\/i\u003e \u003ci\u003eWins, Losses and Crucial Advice in Building Great Companies\u003c\/i\u003e, the authors--who hail from Harvard Business School and MIT Sloan School of Management--combine expert insights, elements of the case study method, and an engaging story-telling style to take a deep dive into the key challenges that founders face. They set the stage for each profile---including those of entrepreneurs helming billion dollar companies to mom-and-pop businesses--whose colorful, unlikely stories showcase entrepreneurial best practices that readers can adopt to succeed. \u003c\/p\u003e \u003cp\u003eThroughout the book, the authors weave in lessons from the classrooms of top-ranked business schools and expert insights from venture capitalists, investors, CEOs, business authors, and Ivy league researchers--on what it takes for startups to scale in a competitive marketplace. Topics include, among others: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eHow to attain crucial second-hand knowledge of your target audiences' needs\u003c\/li\u003e \u003cli\u003eBuilding your Go To Market Playbook\u003c\/li\u003e \u003cli\u003eWhy founders must become their company's 'Chief Salesperson'\u003c\/li\u003e \u003cli\u003eFundraising best practices\u003c\/li\u003e \u003cli\u003eThe crucial differences between managing and leading\u003c\/li\u003e \u003cli\u003eLeveraging AI to build your marketing campaigns\u003c\/li\u003e \u003cli\u003eMastering the art of the pivot to ward off failure\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWe live in a time of rapid change, and entrepreneurial innovation is needed more now than ever before. \u003ci\u003eUnlikely Entrepreneurs\u003c\/i\u003e is a must-read for anyone considering launching a business and for those looking to scale their company and expand their offerings.\u003c\/p\u003e\u003cbr\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":51985627676946,"sku":"9781394345892","price":20.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_fe76a902-5d2f-40f4-9a63-f4373465d765.jpg?v=1769541929","url":"https:\/\/surprise-castle.myshopify.com\/products\/unlikely-entrepreneurs-wins-losses-and-crucial-lessons-on-building-great-companies-9781394345892","provider":"Surprise Castle","version":"1.0","type":"link"}