{"product_id":"universal-principles-of-storytelling-for-designers-100-key-concepts-for-bringing-good-ideas-to-life-9780760392461","title":"Universal Principles of Storytelling for Designers: 100 Key Concepts for Bringing Good Ideas to Life","description":"\u003cb\u003eUnlock the power of storytelling in design with \u003ci\u003eUniversal Principles of Storytelling for Designers\u003c\/i\u003e. \u003cbr\u003e\u003c\/b\u003e\u003cbr\u003eThis essential reference offers a comprehensive exploration of storytelling techniques tailored specifically for designers. By integrating classic narrative elements--such as character, conflict, and resolution--into visual work, you can create more engaging and impactful projects. \u003cp\u003e\u003c\/p\u003eIn \u003ci\u003eUniversal Principles of Storytelling for Designers\u003c\/i\u003e, interdisciplinary designer, innovator, and anthropologist Lyle Sandler covers: \u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eCharacter Development\u003c\/b\u003e: How to craft relatable and memorable personas in visual narratives.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003ePlot Structure\u003c\/b\u003e: Techniques for creating compelling arcs and engaging storylines.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eEmotional Resonance: \u003c\/b\u003e Leveraging emotions to connect with the audience on a deeper level.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eVisual Storytelling\u003c\/b\u003e: Utilizing design elements like color, typography, and composition to convey meaning and enhance the narrative.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003eThe book is rich with examples from various design disciplines, including graphic design, UX\/UI, and illustration. Sandler's expertise and accessible writing style make complex concepts easy to understand and apply. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eUniversal Principles of Storytelling for Designers\u003c\/i\u003e is not just another design book; it's a guide to transforming your design work into unforgettable stories. By mastering these storytelling principles, you can create designs that not only look good but also resonate deeply with your audience. \u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe titles in the \u003cb\u003eRockport Universal series\u003c\/b\u003e offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eLyle Sandler\u003c\/b\u003e is an interdisciplinary designer, innovator, and anthropologist. He assists organizations, corporate leaders, and governments in designing products, services, and experiences that drive new forms of value in anticipation of future human needs. He is currently the Chief Design Officer at Aon Corporation, overseeing the design of products and services across all business units. Lyle is exploring innovative techniques that enable humans to efficiently interact with large volumes of data, including the creation of non-language, multi-sensory, progressive storytelling. He resides in Morganville, New Jersey, where he continues to inspire designers through his writing and teaching.\u003c\/p\u003e\u003cbr\u003e","brand":"Rockport Publishers","offers":[{"title":"Default Title","offer_id":51359150899474,"sku":"9780760392461","price":28.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_26abd700-dea8-4746-acea-566d45ab443a.jpg?v=1749582570","url":"https:\/\/surprise-castle.myshopify.com\/products\/universal-principles-of-storytelling-for-designers-100-key-concepts-for-bringing-good-ideas-to-life-9780760392461","provider":"Surprise Castle","version":"1.0","type":"link"}