{"product_id":"universal-principles-of-branding-100-key-concepts-for-defining-building-and-delivering-brands-9780760378205","title":"Universal Principles of Branding: 100 Key Concepts for Defining, Building, and Delivering Brands","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eUniversal Principles of Branding\u003c\/i\u003e presents 100 concepts, theories, and guidelines that are critical for defining, building, and delivering brands today.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e*Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA* \u003cp\u003e\u003c\/p\u003e\u003cb\u003eRichly illustrated\u003c\/b\u003e and \u003cb\u003eeasy to navigate\u003c\/b\u003e, this comprehensive reference pairs clear one-page explanations of each principle with visual examples of it applied in practice on the facing page. By considering these concepts and examples, you can learn to make more informed, and ultimately better, branding decisions. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eFeatured principles are as diverse as: \u003c\/b\u003e\u003cbr\u003e \u003cul\u003e\n\u003cli\u003eAuthenticity\u003c\/li\u003e\n\u003cli\u003eSocial Responsibility\u003c\/li\u003e\n\u003cli\u003eWorld Building\u003c\/li\u003e\n\u003cli\u003eGatekeepers\u003c\/li\u003e\n\u003cli\u003eRituals and routine\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003eEach principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThe titles in the \u003cb\u003eRockport Universal series\u003c\/b\u003e offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eMark Kingsley\u003c\/b\u003e is a creative director and strategist with a wide range of experience and recognition. He is a faculty member in the School of Visual Arts Masters in Branding program and currently holds the endowed Melbert B. Cary Professorship in Graphic Arts at the Rochester Institute of Technology. As Executive Strategy Director at Collins, he developed the new global positioning for Ogilvy and helped Equinox enter the luxury hotel business. For over 17 years, his studio Greenberg Kingsley specialized in music and arts, including several years of branding and advertising for Central Park SummerStage; work for the Guggenheim Museum store; and music packaging for John Coltrane, Pat Metheny, and Quincy Jones. His current studio, Malcontent, serves global advertising firms, fin-tech startups, arts organizations, living legends, and Pulitzer Prize winners.\u003c\/p\u003e\u003cbr\u003e","brand":"Rockport Publishers","offers":[{"title":"Default Title","offer_id":50626242543890,"sku":"9780760378205","price":28.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_6d6a88d4-d361-4ff0-985a-b7c3d6c75f65.jpg?v=1732651948","url":"https:\/\/surprise-castle.myshopify.com\/products\/universal-principles-of-branding-100-key-concepts-for-defining-building-and-delivering-brands-9780760378205","provider":"Surprise Castle","version":"1.0","type":"link"}