{"product_id":"universal-methods-of-design-expanded-and-revised-125-ways-to-research-complex-problems-develop-innovative-ideas-and-design-effective-solutions-9781631597480","title":"Universal Methods of Design, Expanded and Revised: 125 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions","description":"\u003cb\u003eThis expanded and revised version of the best-selling \u003ci\u003eUniversal Methods of Design\u003c\/i\u003e is a comprehensive reference that provides a thorough and critical presentation of 125 research methods, synthesis\/analysis techniques, and research deliverables for human-centered design.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e The text and accompanying photos and graphics of this classic resource are delivered in a \u003cb\u003econcise and accessible format \u003c\/b\u003eperfect for designers, educators, and students. \u003cb\u003eThis new, expanded edition includes updated information on scenarios, secondary research, territory maps, and other chapters. \u003c\/b\u003eThe addition of \u003cb\u003e25 new chapters\u003c\/b\u003e brings fresh relevance to the text with innovative design methods that have emerged since the first edition, such as backcasting, behavioral design, horizon scanning, and transition design. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eUniversal Methods of Design, Expanded and Revised\u003c\/i\u003e distills each method down to its essence, in a format that helps design teams select and implement the most credible research methods suited to their design culture. Each method is presented in a two-page format. The left-hand page contains a \u003cb\u003econcise description of the method\u003c\/b\u003e, accompanied by \u003cb\u003ereferences to further reading\u003c\/b\u003e. On the right-hand page, \u003cb\u003eimages and case studies for each method\u003c\/b\u003e are presented visually. The relevant phases for design application are highlighted as numbered icons along the right side of the page, from phases 1 (planning, scoping, and definition) through 5 (launch and monitor). \u003cp\u003e\u003c\/p\u003e\u003cb\u003eBuild more meaningful products\u003c\/b\u003e with these methods and more: Affinity Diagramming, Behavioral Mapping, Bodystorming, Contextual Design, Critical Incident Design, Directed Storytelling, Empathy Maps, Graffiti Walls, Image Boards, Parallel Prototyping, Simulation Exercises, Touchstone Tours, and Weighted Matrix. \u003cp\u003e\u003c\/p\u003e This essential guide: \u003cul\u003e\n\u003cli\u003eDismantles the myth that user research methods are complicated, expensive, and time-consuming\u003c\/li\u003e\n\u003cli\u003eCreates a shared meaning for cross-disciplinary teams\u003c\/li\u003e\n\u003cli\u003eIllustrates methods with compelling visualizations and case studies\u003c\/li\u003e\n\u003cli\u003eCharacterizes each method at a glance\u003c\/li\u003e\n\u003cli\u003eIndicates when methods are best employed to help prioritize appropriate design research strategies\u003c\/li\u003e\n\u003c\/ul\u003e\u003ci\u003eUniversal Methods of Design, Expanded and Revised\u003c\/i\u003e is \u003cb\u003ean essential resource for designers of all levels and specializations\u003c\/b\u003e.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eBruce Hanington\u003c\/b\u003e is a professor and head of the School of Design at Carnegie Mellon University in Pittsburgh, Pennsylvania. Prior to this, he was director of graduate studies, and program chair of industrial design. Bruce has dedicated his teaching and research to methods and practices for human centered design, with an emphasis on design ethnography, participatory design, and the meaning of form in context. In addition to working with industry partners through collaborative projects and executive education, his work has been published in \u003ci\u003eDesign Issues\u003c\/i\u003e, \u003ci\u003eThe Design Journal\u003c\/i\u003e, and \u003ci\u003eInteractions\u003c\/i\u003e, with chapters in \u003ci\u003eAffective Sciences in Human Factors and Human-Computer Interaction\u003c\/i\u003e and \u003ci\u003eThe Routledge Handbook of Sustainable Design\u003c\/i\u003e.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBella Martin\u003c\/b\u003e is a Lead User Experience Researcher in Atlanta, Georgia. After contributing to award-winning design projects for Microsoft Research, the US Postal Service, GlaxoSmithKline, and Allstate Financial, she now invests much of her time working with organizations who are new to the methods of user-centered research, but eager to give their users a voice in the design process. Bella holds a Master of Design from Carnegie Mellon University, where she first began her ongoing work in visualizing user-centered research methods.\u003c\/p\u003e\u003cbr\u003e","brand":"Rockport Publishers","offers":[{"title":"Default Title","offer_id":50643480674578,"sku":"9781631597480","price":25.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_eed50f42-fc70-4ee7-9792-7ce886709a2c.jpg?v=1733086588","url":"https:\/\/surprise-castle.myshopify.com\/products\/universal-methods-of-design-expanded-and-revised-125-ways-to-research-complex-problems-develop-innovative-ideas-and-design-effective-solutions-9781631597480","provider":"Surprise Castle","version":"1.0","type":"link"}