{"product_id":"unfair-comparisons-nuancing-the-sold-not-bought-category-9798992334807","title":"Unfair Comparisons: Nuancing the \"Sold, Not Bought\" Category","description":"\u003cp\u003eThe life insurance industry stands at a pivotal moment. Consumer trust is eroding, many new technology entrants have failed, and the demands for innovation have never been more urgent. Maria Ferrante-Schepis offers a compelling \"video tape review\" of the industry's last decade, enabling us to rethink what's possible in a negative demand category.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWith decades of experience and a deep understanding of the industry's challenges, Maria unpacks: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe subtle and not so subtle nuances that she believes have been missed or misunderstood by innovators and that shape key lessons to innovate in the future.\u003c\/li\u003e\n\u003cli\u003eThe role of both advisor and consumer fear, and how if managed correctly is a key pillar of transformation.\u003c\/li\u003e\n\u003cli\u003eThe importance of having the right division of labor between the human and technology to fully meet the needs of customers.\u003c\/li\u003e\n\u003cli\u003eWays to think about repurposing the true capabilities of the industry in a world where the risk of death is not what it used to be.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book goes beyond theory-it's packed with insights, relatable stories, and a fresh perspective to enable effective action.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eFerrante-Schepis, Maria:\u003c\/i\u003e\u003c\/b\u003e - Maria Ferrante-Schepis is a published author, consultant and established thought leader for insurance and finance professionals and executives. Her Amazon bestselling book, \"Flirting with the Uninterested; Innovating in a 'Sold Not Bought' Category,\" published in 2012 and co-authored with Mike Maddock, explored the challenges and opportunities in the insurance industry. Her second book, \"Unfair Comparisons; Nuancing The 'Sold Not Bought' Category\", continues this insightful journey, exposing subtle and not so subtle nuances that will help the industry make further progress.","brand":"Innogage Publishing","offers":[{"title":"Default Title","offer_id":51861555740946,"sku":"9798992334807","price":27.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_3a8e8570-814d-49dd-b76a-064cd76e82a7.jpg?v=1767783554","url":"https:\/\/surprise-castle.myshopify.com\/products\/unfair-comparisons-nuancing-the-sold-not-bought-category-9798992334807","provider":"Surprise Castle","version":"1.0","type":"link"}