{"product_id":"understanding-digital-marketing-a-complete-guide-to-engaging-customers-and-implementing-successful-digital-campaigns-9781789666014","title":"Understanding Digital Marketing: A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns","description":"\u003cp\u003eThe world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In this climate, \u003cb\u003e\u003ci\u003eUnderstanding Digital Marketing\u003c\/i\u003e\u003c\/b\u003e provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to best-practice basics and trends. Clear, informative and packed with case studies and examples, it gives an essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThis fifth edition of the bestselling \u003cb\u003e\u003ci\u003eUnderstanding Digital Marketing\u003c\/i\u003e\u003c\/b\u003e is fully updated to reflect the latest global developments in the industry. Complete with first-hand accounts of what success in digital marketing looks like, this book is an essential resource for practitioners and students alike. It is now required reading for more than 100 universities and colleges, and has received endorsements from Harvard University, Hult Business School and the Chartered Institute of Marketing.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eDamian Ryan \u003c\/b\u003eis a media and marketing expert with over 30 years' experience. He created the Golden Spider Awards for internet excellence, before establishing the first digital agency in the UK and Ireland in 1997. He went on to successfully build and sell three digital marketing businesses and is now a specialist adviser in mergers and acquisitions in corporate finance. \u003cb\u003eRyan\u003c\/b\u003e is now a partner with BDO where he covers deals in media marketing communications and marketing technologies. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eHe is also author of \u003cb\u003e\u003ci\u003eUnderstanding Social Media \u003c\/i\u003e\u003c\/b\u003eand \u003cb\u003e\u003ci\u003eThe Best Digital Marketing Campaigns in the World\u003c\/i\u003e\u003c\/b\u003e, both published by Kogan Page.\u003cbr\u003e","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":50681907413266,"sku":"9781789666014","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_c1cc866e-1e05-484e-81ed-7b0b189460ae.jpg?v=1733960446","url":"https:\/\/surprise-castle.myshopify.com\/products\/understanding-digital-marketing-a-complete-guide-to-engaging-customers-and-implementing-successful-digital-campaigns-9781789666014","provider":"Surprise Castle","version":"1.0","type":"link"}