{"product_id":"understanding-behavioral-bia-a-guide-to-improving-financial-decision-making-9781949991802","title":"Understanding Behavioral BIA$: A Guide to Improving Financial Decision-Making","description":"\u003cb\u003eThis book describes the biases most relevant to investing, include background on how biases develop, and offer practical strategies to help you to improve your performance.\u003c\/b\u003e\u003cp\u003eThe authors offer a guide to categorizing biases based on cutting-edge brain science, which will enable readers to implement best practices that guard against whole sets of biases. Emphasis is placed on the practical implications of financial decision-making and provides a scientific basis for adjusting investing practices, to avoid common cognitive traps.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eDaniel C Krawczyk\u003c\/b\u003e, PhD, is professor of behavioral and brain sciences and holds the Francis Chair at The University of Texas at Dallas. He authored the book\u003ci\u003e Reasoning: The Neuroscience of How We Think\u003c\/i\u003e, a comprehensive guide to reasoning research and best practices. His research has focused on understanding reasoning and decision making through a multi-disciplinary approach combining brain imaging and cognitive psychology. He holds a PhD from the University of California, Los Angeles and was a research fellow at the University of California, Berkeley.\u003cbr\u003e","brand":"Business Expert Press","offers":[{"title":"Default Title","offer_id":50859209851154,"sku":"9781949991802","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_9521b540-d8a2-4a6f-a940-618f444c0695.jpg?v=1737552427","url":"https:\/\/surprise-castle.myshopify.com\/products\/understanding-behavioral-bia-a-guide-to-improving-financial-decision-making-9781949991802","provider":"Surprise Castle","version":"1.0","type":"link"}