{"product_id":"under-the-influence-putting-peer-pressure-to-work-9780691227108","title":"Under the Influence: Putting Peer Pressure to Work","description":"\u003cp\u003e\u003cb\u003eFrom \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author and economics columnist Robert Frank, bold new ideas for creating environments that promise a brighter future\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003ePsychologists have long understood that social environments profoundly shape our behavior, sometimes for the better, often for the worse. But social influence is a two-way street--our environments are themselves products of our behavior. \u003ci\u003eUnder the Influence\u003c\/i\u003e explains how to unlock the latent power of social context. It reveals how our environments encourage smoking, bullying, tax cheating, sexual predation, problem drinking, and wasteful energy use. We are building bigger houses, driving heavier cars, and engaging in a host of other activities that threaten the planet--mainly because that's what friends and neighbors do. \u003cp\u003e\u003c\/p\u003eIn the wake of the hottest years on record, only robust measures to curb greenhouse gases promise relief from more frequent and intense storms, droughts, flooding, wildfires, and famines. Robert Frank describes how the strongest predictor of our willingness to support climate-friendly policies, install solar panels, or buy an electric car is the number of people we know who have already done so. In the face of stakes that could not be higher, the book explains how we could redirect trillions of dollars annually in support of carbon-free energy sources, all without requiring painful sacrifices from anyone. \u003cp\u003e\u003c\/p\u003eMost of us would agree that we need to take responsibility for our own choices, but with more supportive social environments, each of us is more likely to make choices that benefit everyone. \u003ci\u003eUnder the Influence\u003c\/i\u003e shows how.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eRobert H. Frank\u003c\/b\u003e is the H. J. Louis Professor of Management and Professor of Economics at Cornell University's Johnson Graduate School of Management. He has been an Economic View columnist for the \u003ci\u003eNew York Times\u003c\/i\u003e for more than a decade. His many books include \u003ci\u003eThe Winner-Take-All Society\u003c\/i\u003e, \u003ci\u003eThe Economic Naturalist\u003c\/i\u003e, and \u003ci\u003eSuccess and Luck\u003c\/i\u003e (Princeton). He lives in Ithaca, New York. Twitter @econnaturalist\u003cbr\u003e","brand":"Princeton University Press","offers":[{"title":"Default Title","offer_id":50381009355026,"sku":"9780691227108","price":17.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_aad2a004-115b-4d91-8fe3-70076a93b2a3.jpg?v=1728691265","url":"https:\/\/surprise-castle.myshopify.com\/products\/under-the-influence-putting-peer-pressure-to-work-9780691227108","provider":"Surprise Castle","version":"1.0","type":"link"}